MoBlog
by Steve Smith, Staff Writer
Gaming is still the marketing platform waiting to be decoded. It hits the sweet spot of moms looking for relief and reaches across devices to people chasing distractions throughout the … Read the whole story
by Laurie Sullivan
Four dominating trends in 2014 are predicted to influence marketing and force brands to build a better relationship with customers. This means companies will … Read the whole story
COMMENTARY
by John Busby
In the world of search marketing, no 2013 milestone sparked as much interest, speculation, and even fear as Google's debut of Enhanced Campaigns. Now … Read the whole story
-
by Mark Walsh
Brands have to incorporate paid advertising into their social media budget to ensure their content is seen by existing and potential customers on Facebook. … Read the whole story
-
by Steve McClellan
The agency also identified a handful of "youthful" markets where spending will soar over the next three years. North America is also showing some … Read the whole story
by Steve Smith
Another commemoration, another failed attempt by a brand to enter the online conversation. This time, Campbell's brand SpaghettiOs steps into it with a misguided … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Personalizing your conversation with users through messaging may be more effective than personalizing the site or the app. Apps are leading the way, but … Read the whole story
by Joe Mandese
In a new twist to the Web and mobile browser wars, Mozilla, the developer of the popular Firefox browser, is making a push into … Read the whole story
by Joe Mandese
After a relatively tepid year in which the world's ad economy expanded only 3.2%, the ad industry's rate of growth will more than double … Read the whole story
by Aaron Baar
Here's a sobering thought: Next year, the last of the Baby Boomers will turn 50. Rather than shy away from that milestone, AARP is … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
In a new survey conducted by the Pew Research Center Internet Project, more than half of Internet users post or share photos or videos … Read the whole story
by Wendy Davis
The federal judge who recently prohibited online video company FilmOn X from operating "misunderstands FilmOn X's technology and misinterprets the plain language of the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Some retailers may be missing the grander picture around mobile commerce. The model comprises an entire mobile process rather than simply an in-store transaction. Read the whole story