Watch for Google to make big moves in 2014 with its Chromecast device-to-TV technology. More content is coming fast. But more to the point, Google is looking to integrate the … Read the whole story
One app optimization provider says it detected significant changes to the search results in the iTunes App Store last week. This may signal that … Read the whole story
Social media found its monetization paths in 2013, while both ad creative and ad ops advanced and geotargeting thrived. In 2014, the reality of … Read the whole story
Competition for mobile advertising space available for real-time bidding (RTB) has increased in a major way this year. Bid density, or the number of … Read the whole story
Text messaging is not only a powerful tool for engaging radio listeners. it is a way that stations can collect detailed data about who … Read the whole story
Google is contemplating designing its own server chips, based on the ARM processor design, and replacing the Intel chips used today in its server … Read the whole story
As mobile technology for in-store shopper targeting becomes more refined, the question of consumer acceptance looms large. The obvious issue is that just because … Read the whole story
Merchants decided to pull out all the stops in a social media campaign that involves local luminaries, cops and any number of mobile elves. … Read the whole story
Private exchanges have very publicly become a strategy of note this year for programmatic traders, but what kick-started that path of growth? Victor Milligan, … Read the whole story
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people of all descriptions and ages dancing with baby versions of themselves, viewed in … Read the whole story
According to a recent report from Yesmail Interactive, 56% of mobile online sales originating from a marketing email take place on an iPad. Across … Read the whole story
The federal judge who prohibited FilmOn X from operating didn't adequately consider the "public interest in innovation," a coalition of nonprofits argue in new … Read the whole story