by Mark Walsh
U.S. mobile advertising will more than double to $9.6 billion in 2013 from $4.36 billion last year, according to the latest forecast from eMarketer. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
According to one ad platform, mobile rules the retail roost for last-minute Santas. These deadline-driven searchers need to use brick-and-mortar at the last minute, … Read the whole story
by Steve Smith
Facebook formalized its expected leap into video advertising this morning with a company announcement that audio-off, auto-playing video spots will run in some user … Read the whole story
COMMENTARY
by Caleb Bushner
Last week, Instagram announced a direct-messaging feature called Instagram Direct, enabling users to share photos and videos with selected friends directly versus everyone following … Read the whole story
by Laurie Sullivan
U.S. advertisers have already spent nearly 50% more on paid-search ads in 2013 compared with the previous year, with click-through rates rising 14.1%. Mobile … Read the whole story
COMMENTARY
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Moving customers into mobile programs allows retailers to market and gather data across platforms. With multiple touch points you can engage customers with both … Read the whole story
by Sarah Mahoney
With time running out on all but the most determined procrastinators, a new survey from the National Retail Federation reports that shoppers are counting … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While there have been numerous recent surveys around holiday shopping focused on the role of mobile in the shopping process, most generally involve asking … Read the whole story
by Joe Mandese
In a move to create what could well be called a UPC, or universal product code for all advertising and media content, two media … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent report from Yesmail Interactive, 56% of mobile online sales originating from a marketing email take place on an iPad. Across … Read the whole story
by Wayne Friedman
Although one credit rating agency expects a "stable outlook" for most media, advertising and entertainment businesses in 2014, core advertising spending growth will track … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
After a year of revelations about the snoop state, cross-platform tracking and in-store surveillance, it's no wonder that various cloaking devices have become a … Read the whole story
by Sarah Mahoney
Its digital team pulled the site together in just a few weeks, focusing on the overlap between the top-trending items on Target.com and those … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Aereo, the company that gives consumers low-cost monthly digital access to broadcast networks, is telling the broadcasters to bring it on: Let's go to … Read the whole story
by Wendy Davis
Aereo says in court papers filed late last week that it "has a direct interest" in FilmOn X's appeal, given that any appellate decision … Read the whole story
COMMENTARY
by Skip Brand
"Mobile-first" is a term we started hearing in 2013, and one we'll be hearing a lot more in the year ahead. As mobile factors … Read the whole story