Intrusive ad units, poorly behaved overlays, auto-run video pop-ups, ad tech fails and broken pages seem to me to be at an all-time high as 20!4 budgets pour online to … Read the whole story
U.S. mobile advertising will more than double to $9.6 billion in 2013 from $4.36 billion last year, according to the latest forecast from eMarketer. … Read the whole story
According to one ad platform, mobile rules the retail roost for last-minute Santas. These deadline-driven searchers need to use brick-and-mortar at the last minute, … Read the whole story
Facebook formalized its expected leap into video advertising this morning with a company announcement that audio-off, auto-playing video spots will run in some user … Read the whole story
Last week, Instagram announced a direct-messaging feature called Instagram Direct, enabling users to share photos and videos with selected friends directly versus everyone following … Read the whole story
U.S. advertisers have already spent nearly 50% more on paid-search ads in 2013 compared with the previous year, with click-through rates rising 14.1%. Mobile … Read the whole story
Moving customers into mobile programs allows retailers to market and gather data across platforms. With multiple touch points you can engage customers with both … Read the whole story
With time running out on all but the most determined procrastinators, a new survey from the National Retail Federation reports that shoppers are counting … Read the whole story
While there have been numerous recent surveys around holiday shopping focused on the role of mobile in the shopping process, most generally involve asking … Read the whole story
In a move to create what could well be called a UPC, or universal product code for all advertising and media content, two media … Read the whole story
According to a recent report from Yesmail Interactive, 56% of mobile online sales originating from a marketing email take place on an iPad. Across … Read the whole story
Although one credit rating agency expects a "stable outlook" for most media, advertising and entertainment businesses in 2014, core advertising spending growth will track … Read the whole story
After a year of revelations about the snoop state, cross-platform tracking and in-store surveillance, it's no wonder that various cloaking devices have become a … Read the whole story
Its digital team pulled the site together in just a few weeks, focusing on the overlap between the top-trending items on Target.com and those … Read the whole story
Aereo, the company that gives consumers low-cost monthly digital access to broadcast networks, is telling the broadcasters to bring it on: Let's go to … Read the whole story
Aereo says in court papers filed late last week that it "has a direct interest" in FilmOn X's appeal, given that any appellate decision … Read the whole story
"Mobile-first" is a term we started hearing in 2013, and one we'll be hearing a lot more in the year ahead. As mobile factors … Read the whole story