MoBlog
by Steve Smith, Staff Writer
Mobile ad network Thinknear is promising to help retailers tie their mobile ad buys to results in foot traffic to stores. In a deal with location analytics platform Placed, it … Read the whole story
by Mark Walsh
Facebook reportedly plans to charge $1 million to $2.5 million a day for video campaigns, depending on the size of the audience a marketer … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Clever, quick and, most of the time, totally irrelevant. A Vine is there and then not. Over and done. They're not video clips. They're … Read the whole story
by Mark Walsh
Candy Crush Saga wound up atop the ranking of top-grossing apps in 2013 on both the iPhone and iPad -- perhaps not surprising to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers have found that smartphones are the consumer's link from the digital to the real world when searching for products and services. In fact, … Read the whole story
by Joe Mandese
Native advertising formats -- ads that mimic the native non-advertising content on a publisher's page -- now represent more than a third (35.7%) of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Throughout the mobile path to purchase, there are multiple times and ways that the consumer purchase decision can be influenced. As I've written about … Read the whole story
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by Laurie Sullivan
Forevermark will become the first luxury brand to run a YouTube masthead takeover across desktop, mobile and tablet devices, after Google extended the service … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Online companies that collect data from consumers often argue that doing so is the only way to keep Web services free. As it turns … Read the whole story
by Gavin O'Malley
Ending the year on a high note, Tremor Video has been named Meredith Corp's exclusive third-party ad provider for unsold desktop pre-roll inventory. Andy … Read the whole story
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by Amy Corr
PlaceIQ hired Paul Thenstedt as senior vice president of sales. Read the whole story
COMMENTARY
by Skip Brand
"Mobile-first" is a term we started hearing in 2013, and one we'll be hearing a lot more in the year ahead. As mobile factors … Read the whole story