MoBlog
Mobile ad network Thinknear is promising to help retailers tie their mobile ad buys to results in foot traffic to stores. In a deal with location analytics platform Placed, it … Read the whole story
Facebook reportedly plans to charge $1 million to $2.5 million a day for video campaigns, depending on the size of the audience a marketer … Read the whole story
- COMMENTARY
Clever, quick and, most of the time, totally irrelevant. A Vine is there and then not. Over and done. They're not video clips. They're … Read the whole story
Candy Crush Saga wound up atop the ranking of top-grossing apps in 2013 on both the iPhone and iPad -- perhaps not surprising to … Read the whole story
COMMENTARYMarketers have found that smartphones are the consumer's link from the digital to the real world when searching for products and services. In fact, … Read the whole story
Native advertising formats -- ads that mimic the native non-advertising content on a publisher's page -- now represent more than a third (35.7%) of … Read the whole story
COMMENTARYThroughout the mobile path to purchase, there are multiple times and ways that the consumer purchase decision can be influenced. As I've written about … Read the whole story
Forevermark will become the first luxury brand to run a YouTube masthead takeover across desktop, mobile and tablet devices, after Google extended the service … Read the whole story
- COMMENTARY
Online companies that collect data from consumers often argue that doing so is the only way to keep Web services free. As it turns … Read the whole story
Ending the year on a high note, Tremor Video has been named Meredith Corp's exclusive third-party ad provider for unsold desktop pre-roll inventory. Andy … Read the whole story
PlaceIQ hired Paul Thenstedt as senior vice president of sales. Read the whole story
- COMMENTARY
"Mobile-first" is a term we started hearing in 2013, and one we'll be hearing a lot more in the year ahead. As mobile factors … Read the whole story
