MoBlog
A new and robust fitness app from Johnson & Johnson underscores the amazing opportunity that fitness apps and wearable media open up to marketers. The value is unambiguous. Read the whole story
Say goodbye to the stigma associated with native advertising. Following The New York Times' official embrace of the once-controversial ad format, J.P. Morgan is … Read the whole story
Likely losing out on lucrative ad packages, TV networks are failing to effectively synchronize programming across screens. A new report notes that only 42% … Read the whole story
A new analyst report suggests the shift to mobile devices is having an increasing impact on desktop usage of LinkedIn, putting more pressure on … Read the whole story
LAS VEGAS - While plenty of consumer electronics products continue to be revealed at the Consumer Electronics Show, what they mean for marketers can … Read the whole story
To highlight the voice command capability of its own Entune in-car multimedia and telematics system, Toyota Motor Sales USA has launched a mobile campaign … Read the whole story
Mobile app marketing platform Fiksu said Thursday it is rolling out retargeting to help brands and developers reconnect with lapsed app users. Fiksu suggested … Read the whole story
Yahoo on Tuesday announced several new ad initiatives at CES, along with unveiling its glossy new Tech and Food sites and its acquisition of … Read the whole story
A Virginia appellate court has ruled that Yelp must turn over identifying information of seven commenters who criticized a local rug-cleaning business. Read the whole story
- COMMENTARY
How many years have been "the year" mobile advertising finally catches up to the massive growth in consumer time spent on mobile? As you … Read the whole story
- COMMENTARY
Our industry trades have been filled with predictions for the new year. One that caught my eye was from Google's Eric Schmidt, who announced … Read the whole story
COMMENTARYThe smartphone is becoming the hub of mobile commerce. As I spoke with numerous technology suppliers and roamed through countless exhibits at the International … Read the whole story
- COMMENTARY
Functionality builds up, then across. That was the principle of emerging markets that I talked about in last week's column. I've also talked about … Read the whole story
- COMMENTARY
The Federal Communications Commission should open an investigation into AT&T's new "sponsored data" offering, advocacy group Public Knowledge said today. Read the whole story
COMMENTARYThe longer phrases spoken in voice search queries create a much closer match. It serves a more relevant ad to consumers, improves the quality … Read the whole story
