MoBlog
by Steve Smith, Staff Writer
Yahoo's latest run of mobile apps shows real thought about the possible ways we want to consume media on mobile devices. They may not work, but it's good to see … Read the whole story
by Mark Walsh
Twitter has announced the ability for marketers to target ads more precisely on the site using customer email addresses or users' Twitter ID information. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
About a fifth of shoppers occupy a core of heavily mobile, digitally dependent customers who are ready, willing and able to engage retailers via … Read the whole story
by Steve Smith
In its contract dispute with The Weather Channel, DirecTV executives cite the increased use of mobile apps as a reason for declining TV viewership … Read the whole story
COMMENTARY
by Uriah Av-Ron
If you're looking for the future, look to Seoul instead of CES. In this city, consumers were able to make mobile phone calls on … Read the whole story
by Karlene Lukovitz
A multifaceted holiday campaign for Kahlua driven by a Pinterest-based sweepstakes and recipe/entertaining content engagement yielded strong results, according to the brand. The effort … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
A slew of TV networks offer second-screen content that's synchronized to TV shows, but viewers aren't sold yet on its value. Only 13% of … Read the whole story
by Wayne Friedman
Local media revenue is set to climb mid-single-digit percentages this year. Just under half of executive managers and sales managers predict a revenue increase … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A new IBM study shows considerable increases in the number of consumers willing to share personal data with retailers. But they expect to get … Read the whole story
by Tanya Gazdik
Bud Light is giving adult football fans the chance to pull a good old-fashioned all-nighter to win tickets to New York for Super Bowl … Read the whole story
COMMENTARY
by Jeremy Ozen
OK, I'll admit it. After an exhausting year of traveling, I staycationed over the holidays. As a result, I spent a little more time … Read the whole story
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by Tyler Loechner
Adobe on Tuesday announced it has combined Adobe Campaign and Adobe Experience Manager, two parts of its Adobe Marketing Cloud (the company's marketing suite). Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Every broadcast executive must mull one question over the next few months: What if Aereo wins? One veteran and well-regarded media agency executive/futurist -- … Read the whole story
by Laurie Sullivan
Major financial institutions like Citibank take the responsibility of communicating vital information like local branch closures or technology glitches to customers during a natural … Read the whole story
by Mark Walsh
Call marketing technology provider Invoca on Tuesday announced closing $20 million in a third-round funding led by Accel partners and including prior investors Upfront … Read the whole story