-
by Mark Walsh
Another day, another Yahoo acquisition. Mobile marketing startup Sparq on Tuesday announced on its site it had been bought by the Web giant. Yahoo … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Marketers are exploring ways of integrating voice interfaces to handle higher-level interactions with customers. But how much do any of us really want to … Read the whole story
by Joe Mandese
In a sign of just how much the nature of ad-supported media is evolving due to technology, one of Madison Avenue's most important awards … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Will in-store ads really make you buy more? More than "Should I invest in these new technologies?," this is the question many retailers are … Read the whole story
by Steve Smith
SMS and loyalty app provider Mobivity will acquire a leading provider of point-of-sale receipt offers. the combination promises to tie POS acitvity and transactional … Read the whole story
COMMENTARY
by Lara Albert
AT&T's opportunity for marketers to sponsor consumer bandwidth will no doubt attract considerable interest. But the longevity of the program depends on targeting it … Read the whole story
by Mark Walsh
Don't be surprised to see more pictures popping up on Twitter. Tweets that include links to photos, along with image preview images that appear … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Use the space above the fold to make readers want to scroll the rest of the page. Tim Allen provides sound advice to marketers … Read the whole story
-
by Mark Walsh
As it continues to tweak its News Feed algorithm, Facebook on Tuesday said it would push down text-only status updates from brands in user's … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Paying by mobile may just be a matter of numbers, basically one person learning at a time. With so many new payment systems being … Read the whole story
by Sarah Mahoney
A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right into the heart of Dove's brand mission: Convincing young women that the things … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Last week's minor revelation that Starbucks' mobile app was storing personal information in plain text on devices is bound to become commonplace. Any brand … Read the whole story
by Karlene Lukovitz
McDonald's athlete ambassadors, including U.S. hockey player Patrick Kane, Canadian hockey player Drew Doughty, U.S. speed skater Shani Davis and Canadian figure skater Patrick … Read the whole story
by Laurie Sullivan
Microsoft will allocate more resources this year to support the Chinese search market in an effort to grow the company's market share in the … Read the whole story
by Mark Walsh
The share of teen users active on Facebook continued to slide in the fourth quarter of 2013, dropping to 48.5% from 56% in the … Read the whole story
by Tanya Gazdik
A popular medical management tool is now available on iPads and iPhones, thanks to Mission Pharmacal Company. The San Antonio-based pharma company sponsored the … Read the whole story
by Erik Sass
With the Federal Aviation Administration loosening rules on the use of portable electronic devices during airplane flights, seatback trays could use an overhaul to … Read the whole story