MoBlog
by Steve Smith, Staff Writer
In a new patent application Apple is proposing an ad and content targeting system that leverages everything from blood pressure to perspiration, facial expression to finger pressure on touchscreens to … Read the whole story
by Sarah Mahoney
A new report from Forrester predicts that mobile technology will play an increasingly major role. Mobile will increasingly become a dominant force in purchase … Read the whole story
by Wayne Friedman
Most TV viewers are not fully focused on the second screen when it comes to multitasking while watching traditional TV programs. More than three-quarters … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
NEW ORLEANS -- Consumers are showrooming in auto showrooms. A new study from Cars.com sheds light on how the practice of using mobile devices … Read the whole story
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by Mark Walsh
Global online advertising spending increased 10.2% to $28 billion in the third quarter of 2103 from $25.4 billion in the year-earlier period. U.S. online … Read the whole story
COMMENTARY
by Kevin Bobowski
Social commerce was once thought of as a mechanism to exclusively drive online sales. But that paradigm has been shattered as brands use social … Read the whole story
by Laurie Sullivan
Consumers now hold the world's information in the palm of their hand, prompting analyst firms like BIA/Kelsey to estimate the U.S. mobile ad market … Read the whole story
COMMENTARY
by Adam Hanft
So here we are again, at the beginning of a new year, a moment when predictions for 2014 - reach epidemic proportions. There's nothing … Read the whole story
by Mark Walsh
Fitbit, maker of the popular activity tracker of the same name, has hired Tim Rosa as vice president of global marketing. In the newly … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Getting cash from an ATM is moving to the smartphone as the gradual move to cardless cash continues. Smartphones are starting to augment the … Read the whole story
by Gavin O'Malley
Thanks to strong sales of its Surface tablet and new Xbox game console, Microsoft saw profit rise 3% during the quarter ended December 31, … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Besides the usual rush of campaign organization and planning, I hope you'll take time to investigate ways to help your email program deliver even … Read the whole story
COMMENTARY
by Brian Wieser
It's January, so it must be time to start thinking about national TV buys that run from October 2014 to September 2015.No, seriously. It's … Read the whole story
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by Richard Whitman, Columnist
Got 10 seconds? DDB Oslo is using Snapchat to recruit creatives. And here's how some industry creatives find relief from the daily ad grind. … Read the whole story