by Mark Walsh
Unable to compete with Orville Redenbacher in TV advertising, Diamond Foods brand Pop Secret in 2012 embarked on a series of experimental mobile and … Read the whole story
by Joe Mandese
For all the debate surrounding the role cookies play -- for better or worse -- in consumer audience targeting, the next big battle won't … Read the whole story
by Mark Walsh
Apple's App Store is still the top dog when it comes to app sales, but Google's push to gain share in the space is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Rewardable app crowd-sources retail audits by rewarding shoppers for reporting on products in stores. But the company is also seeing it as a … Read the whole story
by Joe Mandese
Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Early in the mobile commerce revolution, the concept of test and learn became commonplace. This was for numerous reasons, but primarily at the time … Read the whole story
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by Mark Walsh
Amid the Net neutrality tussle, ad executives say they're intrigued by AT&T's sponsored data offering, which taps into both the content marketing trend and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While buying from a mobile device continues to inch upward, mobile continues to permeate the entire purchase process. The sales transaction today is now … Read the whole story
by Gavin O'Malley
The opposite of a walled garden, Facebook continues to drive far more traffic to independent sites than any other social property. Last month, it … Read the whole story
COMMENTARY
by Oscar Diele
Because game publishers are so passionate about keeping consumers engaged and keeping them coming back, their desire to make improvements is fierce. The result … Read the whole story
by Laurie Sullivan
Google has acquired artificial intelligence company DeepMind Technologies. The terms of the deal were not disclosed, but reports put the price tag at around … Read the whole story
COMMENTARY
by Vaileios Tziokas
From country to country, mobile users in emerging markets repond differently to message content, offer types and even delivery time of day and style … Read the whole story
by Laurie Sullivan
Google's Gmail service went down Friday, and some took to services like Twitter to complain. A steady stream of comments flooded Twitter #whengmailwasdown -- … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new survey of 3,000 consumers says they like so-called takeover ads best. That seems exceedingly hard to believe. Read the whole story
by Gavin O'Malley
Young consumers are making life harder than ever for the auto industry. If they even buy a car -- which is becoming rarer -- … Read the whole story
COMMENTARY
by Avi Brown
Two years ago, most video marketers were almost exclusively focused on click-through rates. Sure, video CTRs are higher than banner CTRs, but what does … Read the whole story
by Laurie Sullivan
Google, still heavily dependent on revenue from advertising, has added another tool to AdSense that lets publishers sell ad space directly through their accounts. … Read the whole story
COMMENTARY
by Lauren Kade
One of the great new features in Facebook Advertising is mobile app install ads. If your nonprofit has a great mobile or tablet app, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Secure or encrypted search queries may leave some marketers in the dark if they don't change the metrics and methods used to follow clicks … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
NEW ORLEANS -- Steve Szakaly, chief economist for the National Automobile Dealers Association (NADA) and Jonathan Banks executive analyst for its used car division … Read the whole story