The Internet of Things will force brand marketers to think less about intruding on everyday lives and more about how to serve them. Adding convenience is small potatoes compared to … Read the whole story
Facebook has indicated that the general rollout of Custom Audience retargeting by Web sites and app traffic was one of the additional steps it … Read the whole story
At the Mobile Insider Summit, discussions about showrooming, local mobile marketing and cross-screen consumer journeys all seemed to lead back to a larger debate … Read the whole story
Super Bowl ads released on YouTube prior to the game drove 3.4 times more views on average than commercials released on TV the day … Read the whole story
There's targeting by location and then there's missing the location altogether. At least that's the impression given from an early morning presentation at Day … Read the whole story
The cost per click (CPC) rose for text and product listing ads, but the return on investment for PLAs remained stable for the past … Read the whole story
From my point of view as a consumer, apps have been lackadaisical when it comes to advertising. Sure, advertising for apps has existed, but … Read the whole story
Yahoo COO Henrique De Castro was fired earlier this month for failing to revive the company's declining ad sales. But Yahoo CEO Marissa Mayer … Read the whole story
It's a little unsettling to read that marketers expect to waste $11.6 billion in advertising budgets this year due to bots, up 22% from … Read the whole story
The volume of cookies set by third parties has surged, thanks largely to the boom in ad tech. That growth in cookies has resulted … Read the whole story
The Consumer Electronics Show in Las Vegas each January is always a trip - in more ways than one. My favorite stop is always … Read the whole story
The ability for search engines to analyze behavior remains an extremely important consideration for marketers when designing and bidding on paid-search and product listing … Read the whole story
What role does the Super Bowl play in the new age of television? Simply put, the Super Bowl is the last bastion of appointment … Read the whole story
Motility Ads, a company that brands itself as a "mobile marketplace for app discovery," is expected to Tuesday announce ActivateTV, a technology that allows … Read the whole story
Google spent $100 million to figure out that YouTube users didn't place a premium on television content. It took me one pilot to come … Read the whole story
Although the timing is mostly coincidental, LifeLock this week is launching a new national campaign depicting how its services can allow people to have … Read the whole story
ClickZ has posted an article saying "premium mobile video" doesn't fit into the programmatic picture "when you look at the economics." Read the whole story
Forever 21, a global clothing retailer, used two marketing trends in conjunction -- mobile and programmatic -- for a recent campaign. Forever 21's return-on-ad-spend … Read the whole story
Celtra said Tuesday that it has formed the Celtra Creative Directors Council, a group of advertising creative directors who will have "first look" access … Read the whole story