MoBlog
by Steve Smith, Staff Writer
The new iBeacon short-range smartphone communication and triggering technology will get its largest test on opening day of baseball season as Major League Baseball plans to use the technology at … Read the whole story
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by Karl Greenberg
The channel, whose initial sponsors are Verizon, Microsoft, Yahoo and Gillette, is designed to be personalized for fans. It also has a "vault" of … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The mass market does not use technology for what it can do. It's used for what they can do with it and this is … Read the whole story
by Mark Walsh
Facebook CEO Mark Zuckerberg has often described the role of the site's News Feed as delivering a "personalized newspaper experience." The company took a … Read the whole story
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by Thom Forbes
It was, is and shall remain all about the ecosystem, Google CEO Larry Page indicated in his blog post yesterday announcing an agreement to … Read the whole story
by Mark Walsh
In its latest bid to bolster its mobile talent, Yahoo has acquired Incredible Labs, the startup behind personal assistant app Donna. Donna will be … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sometimes the campaign falters because brands don't have the resources needed to succeed with hyperlocal personalized marketing, although the trend keeps growing. This white … Read the whole story
by Wendy Davis
TV broadcasters that are suing Aereo in Utah are asking a judge to ban the service from operating immediately -- without waiting for the … Read the whole story
COMMENTARY
by Tim Dunn, Columnist
I've always enjoyed working in mobile, but I've rarely enjoyed it as much as this week, when I had the pleasure of speaking at … Read the whole story
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by Amy Corr
Ellen DeGeneres celebrated her birthday by debuting the "Beats Music" Super Bowl ad on her TV show. The ad stars DeGeneres as a modern-day … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons, beacons everywhere. In the category of bright, shiny objects discussed at the MediaPost Mobile Insider Summit this week, the subject of Apple's iBeacon … Read the whole story
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by P.J. Bednarski
VivaKi has made its existing relationship with Innovid more expansive, choosing the immersive video technology company as its preferred ad partner for all of … Read the whole story
COMMENTARY
by Deborah Hanamura
Marketers have used data to tailor campaigns for years, and the new era of Big Data has paved the way for marketers to further … Read the whole story
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by Amy Corr
Tim Tebow couldn't score a long-term contract with a NFL team, but at least he has a sense of humor. Tebow stars in two … Read the whole story