by Steve Smith
There were too few mobile engagements with Super Bowl viewers in last night's ad fest, mobile marketers noted. But many advertisers seemed to presume … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
As a football fan, I actually enjoyed watching a dominant performance, though I could have done with a closer finish. It turned into a … Read the whole story
by Wayne Friedman
Among all the improving advertising-related statistics of the Super Bowl, one may stand out when it comes to its lackluster results: sharing of content, … Read the whole story
COMMENTARY
by Donnovan Andrews
Selling Motorola's handset unit is a financial loss for Google, which paid $12.5B for it in 2012; however, in the process of trying, the … Read the whole story
by Mark Walsh
Twitter has taken center stage when it comes to second-screen activity around the Super Bowl, but Shazam isn't throwing in the towel. The platform, … Read the whole story
COMMENTARY
by Kipp Jarecke-Cheng, Columnist
Sometime in the late-21st century, when linguists and anthropologists are working to pinpoint the exact date when the selfie died, they might trace the … Read the whole story
by Steve Smith
Entertainment -- especially music and games -- is leading app revenue growth. Separate surveys find that music apps are generating both substantial revenue and … Read the whole story
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by Richard Whitman, Columnist
Of course, all you care about today is the Super Bowl. Super Bowl! Super Bowl! Super Bowl! But believe it or not, there is … Read the whole story
by Sarah Mahoney
"But on the whole, the ads were underwhelming," Kat Gordon, founder of the 3% Conference, tells "Marketing Daily." "I felt like there was a … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Some parts of the mobile commerce chain are yet to be glued together. This became obvious yet again as following the Mobile Insider Summit … Read the whole story
by Aaron Baar
Via the new app, dedicated digital site and video booths at events around the country, the telecommunications company is encouraging people to upload videos … Read the whole story
by Joe Mandese
Experts tell me I have only six seconds to engage you. If the six-word "story" above did not, then I have failed. If it … Read the whole story
by Larissa Faw
The firm's real-time marketing plan will poke fun at other Super Bowl advertisers by "recreating" their ads using hand puppets on Vine. Read the whole story
COMMENTARY
by Tim Dunn, Columnist
I've always enjoyed working in mobile, but I've rarely enjoyed it as much as this week, when I had the pleasure of speaking at … Read the whole story
by Wayne Friedman
Going into Sunday's Super Bowl game, three commercials are showing late-week improved online viewing versus early results. "Butterfinger Cups: Big Game Teaser" gained 16.7% … Read the whole story
by Sarah Mahoney
Between sites solely devoted to organizing user reviews (like Yelp) or brands themselves incorporating consumer opinions into their models, consumers are so informed that … Read the whole story
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by Amy Corr
Tim Tebow couldn't score a long-term contract with a NFL team, but at least he has a sense of humor. Tebow stars in two … Read the whole story