by Mark Walsh
Millennials live online, are mobile-centric and have an affinity for the iPhone. Nearly one in five Millennials is a mobile-only user, and two-thirds go … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study from TiVo Inc., despite the prevalence of multitasking in everyday life, most are actually actively watching TV programming when … Read the whole story
by Joe Mandese
For all of Madison Avenue's seeming obsession with popular social media platforms like Facebook, Twitter and the ilk, when it comes to actual media … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Vivaki's Marco Bertozzi, executive managing director EMEA; Xaxis EMEA's Nicky McShane, VP of business development; and myHealthPal's Marry Keane Dawson, group CEO, offered The … Read the whole story
by Karl Greenberg
The campaign, launching this week, involves an interactive "ignition" button on Thrillist sites scaled to desktop, and mobile, plus an app. The content centers … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
In the relatively short history of the social web, there has always been one major network that was the currency among teens. In the … Read the whole story
by Mark Walsh
Yelp on Thursday reported a 70% surge in revenue from a year ago to $70.7 million in the fourth quarter, while narrowing its losses. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Winter weather doesn't appear to be holding shoppers back. Tracking many millions of pings of smartphones at shopping malls and stores, analytics firm Euclid … Read the whole story
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by Amy Corr
Random iPhone App of the week: "John Lennon: The Bermuda Tapes," an interactive album app that chronicles the former Beatle's life-changing trip to Bermuda … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media contributes to the demise of most romantic relationships nowadays, according to a new survey. That number includes various types of married and … Read the whole story
by Karlene Lukovitz
The brand campaign includes 30- and 15-second TV spots airing on networks and cable through March. The ads show kids snacking on the pouches … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Content related to cooking and food is the fastest-growing genre on YouTube for both men and women, per research from Google. Some 370 million … Read the whole story
by Mark Walsh
Online radio service Pandora reported a 52% gain in revenue in the quarter ending December 31, with mobile advertising again helping to boost sales. … Read the whole story
COMMENTARY
by Ryan DeShazer
What seems like an eternity ago (last October), I was fortunate to join an elite group of digital marketers in Redmond, Wash. at Microsoft … Read the whole story
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by Mark Walsh
With the new infusion of capital, the company plans to launch a mobile video ad exchange and introduce other tools for monetizing apps later … Read the whole story
COMMENTARY
by Julie Livingston
With mobile technology being the current go-to information platform, many sustainable brands - from global icons to mid-size and entrepreneurial ventures - are developing … Read the whole story
by Erik Sass
Univision has announced a partnership with Applicaster to create cross-screen experiences for Univision viewers available on their mobile devices and desktops. Univision is using … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Happy 10th Birthday, Facebook! It's seems like only yesterday when you were just learning to crawl in a Harvard dorm room, and now here … Read the whole story
by Mark Walsh
A lack of reliable reporting and measurement has long been cited as a stumbling block to the growth of mobile advertising. In another step … Read the whole story
COMMENTARY
by
The Super Bowl opened with a lavishly fur-coated Joe Namath (in a world full of PETA) screwing up the coin toss. That act proved … Read the whole story
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by Amy Corr
Alexandra Haack joined Horizon Media as supervisor, mobile strategy, reporting to Sarah Bachman, director of mobile strategy. Haack joins the agency from PHD, where … Read the whole story