MoBlog
by Steve Smith, Staff Writer
One of the leading shopping/coupon apps gives us a peek into its growth and Forrester models of the ROI that retailers may see from partnering with third parties. Read the whole story
by Laurie Sullivan
Marketers may listen to consumers, but they don't often hear them. Only 7% market to potential and existing customers, based on their communication preferences … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
High-caliber content allows a publisher like Pandora to do something no company in the video ad space can, or is willing to do: earn … Read the whole story
by Mark Walsh
Pinterest on Thursday unveiled a revamped mobile Web site aimed at expanding into international markets where users may not be able to access its … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Citi issued a major revision to its banking app this week, focusing on streamlining the basics rather than dazzling us with new ATM functions. … Read the whole story
by Karl Greenberg
All things being equal, telematics is a way for automakers to customize, says Brand Keys president and CEO Robert Passikoff. "In the mass market, … Read the whole story
COMMENTARY
by Catharine P. Taylor
Despite what investors think, I couldn't be happier with Twitter's first earnings report yesterday. That's because the Social Media Insider delights in being right. … Read the whole story
by Aaron Baar
As the national exclusive cruise line advertiser for NBC's broadcast of the Winter Games, Carnival Cruises is launching a new marketing campaign timed to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
"Get that thing away from my register. I don't want any technology near my terminals. That could be hacking device." A bit startled, I … Read the whole story
-
by Mark Walsh
With the new infusion of capital, the company plans to launch a mobile video ad exchange and introduce other tools for monetizing apps later … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some may remember Verizon and other telecommunications companies rolling out platforms several years ago that repurpose television advertisements to serve up on publisher sites … Read the whole story
-
by Wendy Davis
The Google Glass app NameTag, which lets people put names to faces of passersby, raises "deep concern," Sen. Al Franken (D-Minn.) says in a … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV Everywhere is taking off. So says the early data. The number of authenticated TV Everywhere streams doubled in 2013 to 574.2 million, up … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
It was a pretty exciting week for Apple as well, adding a star of my prodigious luminosity to its universe of brand adherents. Apparently … Read the whole story
by Larissa Faw
GroupM Entertainment is serving as a financier and executive producer for the new Hulu series "My Side of the Sky." GroupM clients get a … Read the whole story