by Joe Mandese
In the battle to become online's -- and by default, digital's and possibly all other media's -- official advertising currency, comScore scored a major … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Amex turned over its Instagram feed to a customer a week ago to post his everyday personal use of the card. When it works, … Read the whole story
by Mark Walsh
Payments startup Square on Tuesday announced a partnership with Whole Foods Market, making it the company's biggest in-store retail deal since teaming up with … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In the world of mobile payments, there's changing behavior and there's creating it. And based on some new numbers out of a payments company … Read the whole story
by Mark Walsh
PlaceIQ, a startup that provides mobile ad-targeting technology, has secured $15 million in a third-round funding. In connection with the new financing, the company … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The modification in how consumers use mobile phones for commerce continues. Amazon just merged its image recognition technology called Flow into its main mobile … Read the whole story
by Mark Walsh
With mobile video consumption on the rise, the Interactive Advertising Bureau has released a set of practical guidelines to help marketers and media buyers … Read the whole story
COMMENTARY
by Brett Wilson
Did someone actually see my ad? That's a simple question, but as many marketers are discovering in display, the answer is often complicated. If … Read the whole story
by Mark Walsh
Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively. Average monthly … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
With Valentine's Day looming in all its fraught, nerve-wracking glory, everyone is thinking about sex and romance even more than usual. Happily, there is … Read the whole story
COMMENTARY
by Max Kalehoff
According to Nielsen, some "drop off" in ad memorability is expected between the first and second halves of a Super Bowl game (10% average … Read the whole story
by Laurie Sullivan
Former Android executive Andy Rubin has been working with contract manufacturer Foxconn since last year to build out Google's robotics vision, per "The Wall … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Two things you often hear in the ad tech industry are "we need to work together" and "we need to have standard measurements." Several … Read the whole story
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by Tyler Loechner
DoubleVerify on Monday announced it has acquired the "intellectual property and technology assets" from RealTargeting, a software company that attempts to learn the practices … Read the whole story
by Laurie Sullivan
The latest Scion digital marketing campaign will drive online Web traffic from a common branded Web site to specific local dealerships, but an AdWords … Read the whole story
by Gavin O'Malley
With analysts on the fence about its future, Hulu is hoping that fresh sales talent can boost its share of online advertising. Read the whole story