MoBlog
by Steve Smith, Staff Writer
Brightcove has introduced a cloud-based approach to serving video ads into Chromecast-enabled apps. The company says it addresses a key problem with the Google device and makes ad spots more … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A technically innovative and creative use of one-to-many mobile broadcasting allows users to control the color of a Nashville agency's corporate signage. More than … Read the whole story
by Mark Walsh
With mobile video consumption on the rise, the Interactive Advertising Bureau has released a set of practical guidelines to help marketers and media buyers … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Adobe's Digital Video Index for Q4 2013, sports viewing increased 640% year-over-year, compared to 440% growth in all streamed video content. One … Read the whole story
by Mark Walsh
Payments startup Square on Tuesday announced a partnership with Whole Foods Market, making it the company's biggest in-store retail deal since teaming up with … Read the whole story
COMMENTARY
by Emily Vanides
The Council for Research Excellence (CRE) recently fielded its latest survey of Nielsen clients – our first since 2010 – canvassing clients for their … Read the whole story
by Sarah Mahoney
Its "Share Your Love Story" campaign invites shoppers to upload a photo and their own stories of true love for prizes, including gift cards, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In the world of mobile payments, there's changing behavior and there's creating it. And based on some new numbers out of a payments company … Read the whole story
by Wayne Friedman
Slowing trimming its losses, Viggle, the entertainment rewards company, says it posted a 30% increase in revenue in its fiscal second-quarter financial results. Plus, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
TV broadcasters and Aereo will head to Washington on April 22 for a showdown at the Supreme Court, according to a court calendar released … Read the whole story
by Erik Sass
HTC tapped agency Omnicom and ad tech specialist Aerva to create an 11-week-long campaign, centered on New York's Times Square, to promote the new … Read the whole story
by Erik Sass
The owner of one of the country's largest supermarket chains, The Kroger Co., is bolstering its digital coupon capabilities with the purchase of You … Read the whole story
by Aaron Baar
"Fans have told us they were interested in getting to know players as people," Sprint representative Dave Mellin tells "Marketing Daily" about the series. … Read the whole story
by Mark Walsh
Yelp on Tuesday announced the rollout of an updated Web site including redesigned business pages that feature larger photos and highlight user reviews more … Read the whole story