by Mark Walsh
Mobile played a larger role in the marketing efforts of software and technology companies last year, but few plan to increase mobile spend next … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
With its new movies app, Disney is trying to move to tablets a DVD collection experience that transformed TV viewing long ago. It recognizes … Read the whole story
by Laurie Sullivan
Twitter released Promoted Accounts in Search on Tuesday, building on its Promoted Accounts in the Timeline feature that debuted a few months ago. With … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When you crunch comScore numbers between December and January, the online video marketplace seemed to have lost momentum. That is confusing, given the high … Read the whole story
by Karl Greenberg
Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A new survey by ExactTarget suggests that consumers have high expectation for brands when it comes to mobile devices. Seamless experiences across screens should … Read the whole story
by Mark Walsh
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the launch of a private exchange geared specifically to native mobile ads. The real-time … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Content is king," they say, and from it comes context. But what of people consuming multiple forms of content at once? Multitaskers are the … Read the whole story
by Mark Walsh
With the latest version of its app, Shazam aims to make clear that it's much more than a tool for tagging songs and TV … Read the whole story
COMMENTARY
by Stephanie Azzarone, Op-Ed Contributor
Recently, BabyCenter hosted its annual Insights Series to reveal the findings from its 2014 Millennial Mom Report. Since 83% of new moms are Millennials … Read the whole story
by Wendy Davis
Calling Aereo a "direct assault" on the broadcast industry's business model, a coalition of TV companies indicated in court papers that Aereo's continued existence … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The evidence keeps piling up, as more studies confirm that U.S. Hispanics lead the general population in social media, mobile and e-commerce adoption. Some … Read the whole story
by Erik Sass
Univision has selected Ooyala to help power its new TV Everywhere initiative, which aims to extend the reach of Univision programming across all screens, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It looks like we're getting into the serious first phase of mobile payments. With the annual Mobile World Congress in full swing in Barcelona, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For Comcast, it's like hitting two game-winning homeruns in the ninth inning on two consecutive days. The first: a powerful deal to acquire Time … Read the whole story
by Mark Walsh
Saturation in mature markets will see smartphone growth slow significantly this year and hit single digits by 2017. Growth in emerging markets driven by … Read the whole story