Purina's new Beggin' Nosecam app benefits from low ambitions. More brands should take this lead. Stop trying to get us to like you. Instead give us something we enjoy or … Read the whole story
The multi-year "year of mobile" has spilled into 2014, and marketers are once again expected to ramp up mobile ad spend. Agency trading desks … Read the whole story
The cross-platform measurement market is awash with various solutions, but none able to successfully measure non-duplicated individual demographics across platforms -- except Project Blueprint. … Read the whole story
McDonald's joined Snapchat and promoted it with some Twitter teasers last week. Now, it has launched the account with snaps and video clips featuring … Read the whole story
Millennials - and younger ones in particular - are voracious content consumers across all media channels - television, online, games, apps and mobile. These … Read the whole story
Saturation in mature markets will see smartphone growth slow significantly this year and hit single digits by 2017. Growth in emerging markets driven by … Read the whole story
Recently, BabyCenter hosted its annual Insights Series to reveal the findings from its 2014 Millennial Mom Report. Since 83% of new moms are Millennials … Read the whole story
Apple has asked a federal appellate court to overturn a finding that the company illegally conspired with publishers to raise the price of ebooks. … Read the whole story
Not sure if it's true or not, but it's just too hilarious to ignore. Selfies may be to blame for an increase in the … Read the whole story
IBM Chairman and CEO Ginni Rometty made some predictions Wednesday at the Mobile World Congress, outlining the company's mobile strategy for Watson, the company's … Read the whole story
More money is being spent through mobile. As smartphone and tablet owners become more comfortable buying things from their mobile devices, they're starting to … Read the whole story
Lexus is marketing all of its cars on a regular basis this year to give each nameplate some stage time. That means a lot … Read the whole story
The House of Representatives this week passed a bill that would allow people to unlock their cell phones, in order to use the devices … Read the whole story
The ability to link to a specific section or piece of content on a Web site-deep linking-has become a ubiquitous feature of search and … Read the whole story
Random iPhone App of the week: Sick of the selfie? Momentage is a photo-sharing app with a little more creativity and emotion. The app … Read the whole story
Lady Luck found a series of visitors to Los Angeles entertainment complex L.A. Live. As part of the California Lottery's "Luck Will Find You" … Read the whole story