by Mark Walsh
Flipboard and CNN on Wednesday announced a deal in which Flipboard would acquire rival newsreader app Zite from CNN and form a broad content … Read the whole story
COMMENTARY
by Adam Soroca
Programmatic advertising is sweeping the digital landscape. While it's long been a staple in online, mobile programmatic bidding is taking off like a rocket … Read the whole story
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by Steve Smith
The explosion in mobile Web ads brought with it a surge in malicious ads aimed at tricking people into downloading malware or unwittingly subscribing … Read the whole story
COMMENTARY
by John Busby
Google commands the largest share of mobile search volume of any single publisher, but it may surprise you that recent surveys of tablet and … Read the whole story
by Laurie Sullivan
Smartphone users spent 89% of the time spend on media through a mobile app in Q4 2013, but women spent nearly an hour-and-a-half more … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Okay -- it's not fair for me to only suggest Yahoo wants to terminate Google and Yahoo sign-ins to improve ad and content targeting. … Read the whole story
by Mark Walsh
LinkedIn is extending its Sponsored InMail product to mobile devices as it continues to build up mobile advertising on the professional networking site. The … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Every day it becomes clearer that the smartphone is becoming the hub of commerce. When American Express recently unveiled its new EveryDay credit card … Read the whole story
by Laurie Sullivan
American Express was the most effective of all brands advertising during the TV broadcast of the 86th Academy Awards, based on a 61.74% increase … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We may like lots of TV/video devices -- but for the big screen, we prefer an old-school TV remote control, according to Roku. "A … Read the whole story
by Mark Walsh
Rich media platform Flite is partnering with Atlas to allow advertisers using the ad-serving and measurement service to more easily create ads that run … Read the whole story
COMMENTARY
by Richard Harris
RyanAir's recent announcement of top-secret plans with Google on a "new flight search product" caught my eye. Mainly because I doubt there's a big … Read the whole story
by Steve McClellan
The Dentsu Aegis Network has agreed to acquire France's Lesmobilizers, a specialist in mobile marketing and design. The agency will be integrated into Isobar … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Sometimes the news coming out of Silicon Valley is so weird you have to double check to make sure it's not April 1. Facebook, … Read the whole story
by Karlene Lukovitz
The platforms came out of the second stage of Mondelez's Mobile Futures initiative, which paired the company's "power brands" (Oreo, Stride, Trident, Wheat Thins, … Read the whole story
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by Tyler Loechner
Bidstalk, a mobile demand-side platform (DSP), this week announced over 20 new companies will begin using its services. The company launched in January 2014 … Read the whole story
by Tyler Loechner
Moasis is fine-tuning its mobile marketing platform to turn "local" into "hyper-local." The ad tech provider on Wednesday announced the addition of an "optimization" … Read the whole story
by Karl Greenberg
Whether they all leave in one piece is another question. There's nothing quite like Bike Week in Daytona Beach, Fla., where riders show up … Read the whole story
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by Amy Corr
Random iPhone App of the week: HarperCollins released an app designed to accompany the film experience of "The Hobbit: The Desolation of Smaug." The … Read the whole story