MoBlog
by Steve Smith, Staff Writer
It may be a happy accident, but director Jon Favreau's use of Vine to promote "Chef" has shown some of the ways this channel can build a unique and genuine … Read the whole story
by Mark Walsh
Extending ad targeting techniques from the desktop to mobile devices has long been a challenge for marketers, mainly because of the lack of cookies. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Glances, double-takes, catchphrases, slivers of everyday life, pregnant moments, moments at the brink of meaning -- this is the stuff of micro-video art. Somewhere … Read the whole story
by Wayne Friedman
Social-media buzz is slowly having an influence over TV viewers' program choices -- but less from specific social TV media apps. More people watch … Read the whole story
COMMENTARY
by Michelle Manafy
Yes, mobile scale is massive and irresistible. But advertisers need to get their KPIs straight, respect the user's attention and time frame, and make … Read the whole story
by Laurie Sullivan
Hewlett-Packard's Autonomy division Monday will make it easier for brands and agencies to build augmented reality experiences, segment and target content by audience, and … Read the whole story
COMMENTARY
by Max Kalehoff
As I write this column, I'm wrapping up an immersive five days at SXSWi 2014. Following are some observations from the Austin-based event that … Read the whole story
by Wendy Davis
A mother of two young boys has sued Google for allegedly allowing her children to ring up debit card charges within the Marvel children's … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
More and more video content is being designed for mobile, featuring short--extremely short--bursts of content. Can advertising can a word in edgewise? Read the whole story
by Erik Sass
Total out-of-home advertising revenue increased in the fourth quarter of 2013, as well as the full year, according to the latest figures from the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile commerce is not always easy to see. I regularly receive notes after writing about this or that mobile shopping survey with readers not … Read the whole story
by Aaron Baar
According to new research from Mintel, 60% of Millennials are already willing to provide their details about their personal preferences and habits with marketers. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Streaming television service Aereo has been forced to shut down -- at least for now -- in Salt Lake City and Denver. A panel … Read the whole story