by Gavin O'Malley
Just in time for the Newfronts, Facebook is expanding its video advertising program and adding some very TV-like targeting tools. The social giant began … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Facebook seems to believe its new video ad format will not only take on TV in reach but compel advertisers to rethink the 15-second … Read the whole story
by Mark Walsh
About 30% of U.S. smartphones are currently enabled to connect to beacons using BLE. That includes devices running Android 4.3 or later and iPhone … Read the whole story
COMMENTARY
by Kane Russell
Apple's Passbook has tremendous potential that is far from being met. Its own usability begs for improvement to capture more audience, and developers need … Read the whole story
by Aaron Baar
"Music means a lot to our Galaxy users, and we know they frequently use their mobile devices to engage with music," Daren Tsui, vice … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
Real-time marketing, also known as RTM, has taken the main stage in the last few months. Many marketers are very starry-eyed over this phenomenon. … Read the whole story
by Laurie Sullivan
If you believe the results of a recent study conducted by AdGooroo that examines Google AdWords clicks, it may seem that most marketers still … Read the whole story
COMMENTARY
by Whitney Fishman
SXSW has slowly evolved from a technology-focused conference to a powerful cultural and experience-driven 'think session.' In many ways, it is the participants that … Read the whole story
by Laurie Sullivan
Mobile app makers often talk about connecting with a specific audience. Latinum Network has built one to connect with Hispanics. Clorox launched their product … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Some commerce enabling apps are becoming more useful. Driving home from a family holiday gathering last year, my family kept asking me what that … Read the whole story
by Mark Walsh
Aiming to boost e-commerce activity, Pinterest on Thursday introduced a new Gifts feed showcasing all things users can buy through the visual social platform. … Read the whole story
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by Thom Forbes
Well played, Amazon. Those "phews" you heard from neighboring cubicles yesterday morning were from colleagues who had been primed to expect an annual increase … Read the whole story
by Gavin O'Malley
For St. Patrick's Day, the ad tech specialists at Aerva plan to post user-submitted selfies on the Clear Channel Spectacolor board in Times Square. … Read the whole story
by Larissa Faw
In a bid to marry technology with creative design, the mobile publishing platform Rumble has acquired Blue-Goo. The acquisition of the boutique digital creative … Read the whole story
by Laurie Sullivan
Marketers keep hearing how connected devices will change real-time strategies and the ways that consumers interact with their services, but they also will change … Read the whole story