by Mark Walsh
Deep linking makes it easier for brands to engage their mobile app users by running both paid and organic marketing campaigns that link them … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
When it comes to mobile payments, it may come down to the haves and the don't wants. In a new nationwide snapshot, almost a … Read the whole story
by Laurie Sullivan
It takes terabytes of data and the correct analyses to determine the type of content marketers should use for each campaign. Misjudging the strategy … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Shopping apps still don't appear to be main stream in terms of usage. Retailers regularly tell me that most of their mobile commerce is … Read the whole story
by Wendy Davis
A coalition of news organizations is asking the 9th Circuit Court of Appeals to reconsider an order requiring Google to take down the clip … Read the whole story
by Catharine P. Taylor
It's tough to top the social media-infused frenzy surrounding the mysterious disappearance of Malaysia Airlines Flight MH370 -- including the most wide-ranging set of … Read the whole story
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by Mark Walsh
As one of the company's largest shareholders, Yahoo has a 24% stake in Alibaba, sometimes described as China's Amazon or eBay. On Sunday, the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ads today exist for reasons other than to sell stuff. Content made that possible. Take Procter & Gamble's Olympics themed spot "Thank you Mom," … Read the whole story
by Gavin O'Malley
Rather than a night out, HowAboutWe Media and Grubhub are helping couples do what they do best: order in and watch TV. A number … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Not only is FunnyorDie a media company that sells advertising against socially generated page views, it is a production company/studio that makes comedies for … Read the whole story
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by Tyler Loechner
Izea on Monday launched an ad exchange for sponsored content on social media platforms, including Twitter, Facebook, Instagram, Tumblr, YouTube and LinkedIn. Izea has … Read the whole story
COMMENTARY
by Lauren Kade
Last week, I attended the Nonprofit Technology Enterprise Network's wonderful Nonprofit Technology Conference in D.C., and I wanted to share some of the cool … Read the whole story
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by Amy Corr
Sony PlayStation launched a 90-second TV spot promoting the March 21 release of "Second Son", the third game in its popular inFAMOUS series. The … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many estimate that traditional TV platforms could lose their dominant share of advertising to digital in a few years. Media agency ZenithOptimedia for example, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Last year, around 3.9 million Web users visited the Network Advertising Initiative's opt-out site, where they can opt out of receiving "interest-based" ads, according … Read the whole story