by Mark Walsh
As rumored, Apple on Tuesday quietly rolled out a cheaper, 8-gigabit version of the iPhone 5C outside the U.S. The move appears to be … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Marketers are by nature early adopters of relevant technology. So how much does that color their perceptions of other consumers? When it comes to … Read the whole story
by Laurie Sullivan
Data plays a major role in how President Barack Obama's administration targets uninsured consumers with messages on how to enroll in Obamacare. Officials began … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In an interesting way, the mobilized Web has helped reiterate, not undermine, the unique value and efficiency of a phone call. Click-to-call has always … Read the whole story
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by Tyler Loechner
Mobile ad platform TapSense on Tuesday announced it has added the ability for mobile publishers to use "native" advertising. The company has created a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The big march to digital viewing and advertising is being watched by the political ad spenders, too, and they are cautiously getting in line. … Read the whole story
by Mark Walsh
Yahoo on Monday introduced a new rich media ad format that borrows from the animated gifs popularized on Tumblr. The Yahoo Motion Ads offer … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a report from Ari Brandt, and presented by Adotas, over the last two years mobile gaming has emerged as one of the … Read the whole story
by Joe Mandese
WASHINGTON, DC -- One of the surprising takeaways at Marketing Politics here was that despite the hyper-focus on "digital" and "multi-screen," TV remains far … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Scrolling through your Facebook news feed now, you might find some video advertising -- just like on TV. But wait. There's no sound. No … Read the whole story
by Gavin O'Malley
Depending on how you measure them, the average Twitter account has between one and 61 followers. Yet despite those modest numbers, direct response marketers … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
With six schools going to "the big dance" as somebody (not me) likes to call it, the powerhouse Atlantic Coast Conference picked a good … Read the whole story
by Karl Greenberg
Joao Batista Ciaco, advertising and relationship marketing director for Latin America and Brazil at Fiat Automveis, tells "Marketing Daily" that creating this kind of … Read the whole story
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by Thom Forbes
One thing that's made with superior spit and finesse in the U.S. is the spirit of luring customers from the competition. And so it … Read the whole story
by Wendy Davis
The Chicago-based PBS station Window to the World has agreed to hold off on its attempt to shut down streaming television service FilmOn X … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The craziness at SXSW makes having a place to unwind midday extremely valuable. Courtyard kicked off a yearlong campaign at the South by Southwest … Read the whole story
by Erik Sass
More carmakers are tapping the planet's favorite sport, futbol (soccer to Americans), to reach U.S. Hispanics -- and their media efforts are not limited … Read the whole story
COMMENTARY
by Jim Yang
Like many sports fans these days, I find myself spending less time attending live sporting events and more time watching my favorite teams and … Read the whole story
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by Steve McClellan
Several, actually -- including coming up with ideas to make their agencies more effective in the future. This summer, a large gathering of the … Read the whole story
COMMENTARY
by Kevin Van Lenten
Outdated benchmarks don't tell the full story about a product. Just as very few people would ever make horsepower-hour the basis for buying a … Read the whole story
by Wayne Friedman
Viacom has settled its long-time, 7-year-old copyright $1 billion lawsuit with Google's YouTube. It's the one in which YouTube users were allowed to put … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Security breaches, data theft, sketchy digital currencies -- it's been an action-packed year for e-commerce. All of which should give digital wonks and execs … Read the whole story
by Aaron Baar
The company is encouraging its employees to take "bracket breaks" to watch the NCAA tournament during work hours. "We're encouraging employees to evangelize and … Read the whole story
COMMENTARY
by Jen Sargent
Native advertising is taking the advertising industry by storm, and among the many possible execution strategies for brands and publishers, video is proving to … Read the whole story