by Mark Walsh
App install ads have become a big money maker in mobile for companies like Facebook. Now, Yahoo is getting in on the act by … Read the whole story
COMMENTARY
by Justin Smith
Where consumer behavior and connected devices intersect is the crux of the opportunity that exists for advertisers. To make sense of this intersection we … Read the whole story
by Gavin O'Malley
Encouraging more video views, Twitter is now letting mobile users preview clips right in their feeds and play them with one click. As part … Read the whole story
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by Thom Forbes
Apple is doing a lot of talking about what consumers will see and hear on their devices whether or not they bear an Apple … Read the whole story
by Steve McClellan
John Montgomery, chairman of the group's Media Leadership Council, outlined the agenda at the 4As conference in Los Angeles last week. The council picked … Read the whole story
COMMENTARY
by Catharine P. Taylor
Who declared open season on Facebook? Lately, it seems as if everyone has. So in this Social Media Insider, we shall jump on the … Read the whole story
by Wayne Friedman
Apple intends to allow users to stream live and on-demand programming stored in "cloud" servers. If it goes through, the deal would signal a … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While the issue of mobile payments is far from settled, there are plenty of entities vested in helping determine where it ends up. A … Read the whole story
by Mark Walsh
KC Estenson, SVP and general manager of CNN.com, discusses the network's recent sale of news aggregator app Zite to Flipboard this month, the audience … Read the whole story
COMMENTARY
by Larry Mickelberg
Thanks to buzz from places like CES 2014 and SXSWi, companies have a new quandary: what's our wearables strategy? The proliferation of wearable gadgets … Read the whole story
by Karlene Lukovitz
Through July, Pure Leaf will be the exclusive sponsor of the Grow for Good Web site, which has recently been redesigned and refreshed. Several … Read the whole story
COMMENTARY
by Seth Ulinski, Op-Ed Contributor
Understanding how to deliver advertising while taking publisher design into consideration is a logical next step for the industry, and will pay dividends for … Read the whole story
by Aaron Baar
According to the 2014 Temkin Experience ratings, which evaluates the responses of more than 10,000 customers about their experiences with companies across 19 industries, … Read the whole story
by Wayne Friedman
TV viewers' exposure to TV-related tweets can yield "immediate" action. Research says of those exposed to TV-related tweets, 77% have watched TV show content; … Read the whole story
by Joe Mandese
At a time when Madison Avenue is shifting toward a device-centric view of consumers, some key parts of the ad industry's supply chain are … Read the whole story