by Mark Walsh
Facebook announced on Tuesday it will acquire Oculus VR, maker of the Oculus Rift virtual reality headset, for $2 billion. The company said it … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
One of the most extensive in-mall proximity networks is opening its beacon platform up to developers via an SDK. the promise is to layer … Read the whole story
by Mark Walsh
Facebook on Tuesday introduced new targeting criteria for its lookalike audiences tool rolled out a year ago. Until now, marketers could create lookalikes based … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
At the San Diego-based Digitaria office earlier this week I took the Oculus Rift virtual reality headset for a rollercoaster ride, one day before … Read the whole story
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by Mark Walsh
Nearly a year ago, BlackBerry announced it would extend its popular BlackBerry Messenger service, or BBM, to iOS and Android. BBM now has 85 … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Real-time mobile shopping just may drive more consumers to click on ads after searching. It's no surprise that more people are using mobile to … Read the whole story
by Erik Sass
Out-of-home and mobile media are merging, as advertisers exploit the ubiquity of mobile devices to boost engagement. To that end, Clear Channel Outdoor is … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Over the past two weeks, three ad technology companies -- AdRoll, AppNexus, and RadiumOne -- have opened offices in Australia. The region has been … Read the whole story
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by Tyler Loechner
Turn on Wednesday announced upgrades to its marketing platform, including the addition of mobile and video "Deal ID" partners. The company has tapped Google's … Read the whole story
COMMENTARY
by Gabe Samuels
The ARF conference sharply focused on the three priorities facing the ad industry: consumer engagement, rethinking ideas and rethinking the skills needed to act … Read the whole story
by Mark Walsh
Facebook's $2 billion purchase of virtual reality goggle-maker Oculus VR is a long-term bet on the future of computing that won't pay immediate dividends … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Having the ability to quickly identify and correct mistakes has traditionally been one of the best attributes of online campaigns, especially search engine marketing. … Read the whole story
by Wendy Davis
Verizon, which successfully sued to vacate Net neutrality regulations, now says it supports open Internet principals and will ensure that consumers using its network … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
Last month, a spotlight presentation at the iMedia Brand Summit highlighted a programmatic success story, which got me thinking about the future of online … Read the whole story
by Larissa Faw
Americans are more likely to check sports scores than their neighbors to the North, according to a new study from Catalyst Canada and GroupM … Read the whole story
COMMENTARY
by Eric Korsh
The advertising world is abuzz about the emergence of cross-screen audience buying for video. And they should be -- whether through custom design or … Read the whole story
by Mark Walsh
Peet's Coffee & Tea has formed a partnership with Pandora to provide customized in-store music and branded radio stations. For Pandora, it marks the … Read the whole story
by Gavin O'Malley
Thanks to Ellen's Oscar-selfie-seen-round-the-world and countless other cultural references, Twitter's public presence has become the envy of marketers everywhere. A new report notes that … Read the whole story