In the fiercely competitive pizza category, tech leadership means convenience and speed. And so this week Papa John's unveils a national campaign touting its tech leadership while at the same … Read the whole story
Facebook announced on Tuesday it will acquire Oculus VR, maker of the Oculus Rift virtual reality headset, for $2 billion. The company said it … Read the whole story
One of the most extensive in-mall proximity networks is opening its beacon platform up to developers via an SDK. the promise is to layer … Read the whole story
Facebook on Tuesday introduced new targeting criteria for its lookalike audiences tool rolled out a year ago. Until now, marketers could create lookalikes based … Read the whole story
At the San Diego-based Digitaria office earlier this week I took the Oculus Rift virtual reality headset for a rollercoaster ride, one day before … Read the whole story
Nearly a year ago, BlackBerry announced it would extend its popular BlackBerry Messenger service, or BBM, to iOS and Android. BBM now has 85 … Read the whole story
Real-time mobile shopping just may drive more consumers to click on ads after searching. It's no surprise that more people are using mobile to … Read the whole story
Out-of-home and mobile media are merging, as advertisers exploit the ubiquity of mobile devices to boost engagement. To that end, Clear Channel Outdoor is … Read the whole story
Over the past two weeks, three ad technology companies -- AdRoll, AppNexus, and RadiumOne -- have opened offices in Australia. The region has been … Read the whole story
Turn on Wednesday announced upgrades to its marketing platform, including the addition of mobile and video "Deal ID" partners. The company has tapped Google's … Read the whole story
The ARF conference sharply focused on the three priorities facing the ad industry: consumer engagement, rethinking ideas and rethinking the skills needed to act … Read the whole story
Facebook's $2 billion purchase of virtual reality goggle-maker Oculus VR is a long-term bet on the future of computing that won't pay immediate dividends … Read the whole story
Having the ability to quickly identify and correct mistakes has traditionally been one of the best attributes of online campaigns, especially search engine marketing. … Read the whole story
Verizon, which successfully sued to vacate Net neutrality regulations, now says it supports open Internet principals and will ensure that consumers using its network … Read the whole story
Last month, a spotlight presentation at the iMedia Brand Summit highlighted a programmatic success story, which got me thinking about the future of online … Read the whole story
Americans are more likely to check sports scores than their neighbors to the North, according to a new study from Catalyst Canada and GroupM … Read the whole story
The advertising world is abuzz about the emergence of cross-screen audience buying for video. And they should be -- whether through custom design or … Read the whole story
Peet's Coffee & Tea has formed a partnership with Pandora to provide customized in-store music and branded radio stations. For Pandora, it marks the … Read the whole story
Thanks to Ellen's Oscar-selfie-seen-round-the-world and countless other cultural references, Twitter's public presence has become the envy of marketers everywhere. A new report notes that … Read the whole story