MoBlog
by Steve Smith, Staff Writer
Chipotle appears to have a good sense for combining broadly engaging branded entertainment with direct marketing payoff using mobile channels. Its new "Farmed and Dangerous" series engages viewers in
an … Read the whole story
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by Laurie Sullivan
About 2.99 seconds. That's the average time the top 100 Web-only retail sites take to load on a mobile device -- almost two seconds … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Outside the mobile media bubble, many CIOs remain unsure of how their companies should mobilize, if at all. Don't blame them. We have created … Read the whole story
by Gavin O'Malley
Appealing directly to e-commerce and gaming firms, Twitter is reportedly readying a new app-promoting ad unit. Once clicked, the units will take users to … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Nielsen created ripples last week when it released data showing that Instagram has on average 32 million monthly smartphone users, versus Twitter with "only" … Read the whole story
by Mark Walsh
Instagram has long been a favorite of selfie-obsessed teens, but the photo- and video-sharing sharing app is turning out to be big for small … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A lot of smartphone product research appears to be done using traditional desktop means. A new study finds that when using a mobile device … Read the whole story
by Sarah Mahoney
"Social media is becoming a significant source of traffic across the Internet, as consumers increasingly use sites like Facebook, Pinterest or YouTube more as … Read the whole story
COMMENTARY
by Steve Curran
When generations grow up socializing digitally, does their ability to learn empathy suffer? Trip Hawkins, the man who 30 years ago founded Electronic Arts, … Read the whole story
by Erik Sass
Wall Street is bullish on outdoor advertising, judging by the results of CBS Outdoor Americas' initial public offering on Friday. The spinoff of CBS … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new report from business consulting firm Bain & Co., mobile payment users, on average, spend approximately twice as much through all … Read the whole story
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by Tyler Loechner
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabilities to its trading desk, Audience on Demand (AOD). The company has partnered … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
In the search for online and in-store mobile tracking equality, none exists. Government legislators and consumers have never had a similar view on the … Read the whole story
by Larissa Faw
WPP's VML, part of the Y&R Group, has redesigned the organization's digital platform in time for the upcoming 2014 World Cup. The new hub … Read the whole story