A stream of phony April Fools' Day press releases and announcements were issued today in what has become a spirited annual tradition among tech companies. Google in particular has become … Read the whole story
U.S. advertisers spent 79% more on tablet campaigns and 107% on smartphone campaigns in Q1 2014, per a report released Monday. Overall, marketers spent … Read the whole story
Marketers that embrace mobile marketing see greater returns on their overall digital marketing investment. But to specifically succeed in the mobile search market, businesses … Read the whole story
Jonathan Carson, chief revenue officer at Vevo, discusses the company's cross-platform strategy and how it affects advertising. Prior to joining Vevo last year, he … Read the whole story
Clear Channel Media and Entertainment has struck a revenue-sharing deal with Stardome Artist Development Group, a media and entertainment company serving the U.S. Hispanic … Read the whole story
Leading into the NewFronts, AOL hopes to wow advertisers with its first long-form video series, Connected. For the effort, AOL has hired Israeli-based production … Read the whole story
The idea of mobile payments being up in the air could be taking on a whole new meaning. Many airlines appear to want to … Read the whole story
Mobile shopping has no real geographical boundaries since people everywhere like to shop. Now a new report highlighting some of the mobile activity around … Read the whole story