MoBlog
by Mark Walsh
Among the initial wave of companies embracing iBeacon is mobile shopping platform InMarket. With its iBeacon system up and running, the company today named McCormick & Company-owned Zatarain's as one … Read the whole story
by Mark Walsh
Mobile users are spending more time than ever with apps, according to a new study. The report from app analytics and advertising firm Flurry … Read the whole story
by Steve McClellan
WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, … Read the whole story
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by Laurie Sullivan
Facebook claims no connection between its work on Graph Search and the company's new crop of search engine marketing experts, but the recent group … Read the whole story
by Joe Mandese
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its … Read the whole story
by Sarah Mahoney
"Egg hunts are centuries old. But the app we designed, using Nomi's beacon technology, makes it more fun," says Kedma Brown, VP/director of integrated … Read the whole story
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by Tyler Loechner
Run, a mobile-focused programmatic ad tech provider, this week announced it has appointed Jason Askinasi as chief revenue officer, and Jacob Lustig as VP … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
With a regular barrage of mobile payments stats of all types, it can be bit refreshing to look at the broader picture of where … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile shopping has no real geographical boundaries since people everywhere like to shop. Now a new report highlighting some of the mobile activity around … Read the whole story
COMMENTARY
by Joseph Jaffe
Texting and driving is a bit of a global epidemic. For example, in the U.S. texting while driving is responsible for 1.6 million accidents … Read the whole story