MoBlog
by Mark Walsh
Eye-popping revenue growth and profitability were not enough to save King Digital from bombing in its market opening, with its stock closing below its opening price of $20.50. By contrast, … Read the whole story
by Mark Walsh
China leaves the U.S. in the dust when it comes to embracing m-commerce. Seven out of 10 smartphone in China have used their devices … Read the whole story
COMMENTARY
by Vaileios Tziokas
While the golden ticket to success in emerging markets is often considered to be consistent undercutting on price and the introduction of inexpensive phones, … Read the whole story
by Wayne Friedman
Madison Square Garden has sold a majority of its ownership in Fuse, its cable music network, to SiTVMedia, the parent of NUVOtv. For the … Read the whole story
by Laurie Sullivan
Marketers will spend an estimated $137.5 billion this year on global advertising through digital channels, such as desktop and laptop computers, tablets and mobile … Read the whole story
COMMENTARY
by Kaylie Smith
Automated advertising allows buyers to test multiple campaign attributes and update planning decisions in real-time. Combine this with the benefits of single workflows and … Read the whole story
by Wayne Friedman
For those over-the-top streaming device hopefuls like Amazon Fire TV, Apple TV and Chromecast, here's some promising news: A sharply increasing number of consumers … Read the whole story
by Wendy Davis
Digital rights advocates, the American Cable Association, Dish Networks and a coalition of law professors are among a broad array of outside groups that … Read the whole story
COMMENTARY
by Shaun Koiner
Language is dynamic; it's change pushed and pulled through the technology of each era. The history of news media is riddled with these shifts. … Read the whole story
by Mark Walsh
Announcing user metrics for March on Thursday, Pandora reported mixed results as it seeks to fend off challenges from Apple's iTunes Radio and newer … Read the whole story
by Karl Greenberg
Internally, marketers are focusing on data acquisition, testing and optimization, and flexible and agile marketing processes. Externally, the top priorities are customer acquisition, personalized … Read the whole story