MoBlog
Eye-popping revenue growth and profitability were not enough to save King Digital from bombing in its market opening, with its stock closing below its opening price of $20.50. By contrast, … Read the whole story
China leaves the U.S. in the dust when it comes to embracing m-commerce. Seven out of 10 smartphone in China have used their devices … Read the whole story
- COMMENTARY
While the golden ticket to success in emerging markets is often considered to be consistent undercutting on price and the introduction of inexpensive phones, … Read the whole story
Madison Square Garden has sold a majority of its ownership in Fuse, its cable music network, to SiTVMedia, the parent of NUVOtv. For the … Read the whole story
Marketers will spend an estimated $137.5 billion this year on global advertising through digital channels, such as desktop and laptop computers, tablets and mobile … Read the whole story
- COMMENTARY
Automated advertising allows buyers to test multiple campaign attributes and update planning decisions in real-time. Combine this with the benefits of single workflows and … Read the whole story
For those over-the-top streaming device hopefuls like Amazon Fire TV, Apple TV and Chromecast, here's some promising news: A sharply increasing number of consumers … Read the whole story
Digital rights advocates, the American Cable Association, Dish Networks and a coalition of law professors are among a broad array of outside groups that … Read the whole story
- COMMENTARY
Language is dynamic; it's change pushed and pulled through the technology of each era. The history of news media is riddled with these shifts. … Read the whole story
Announcing user metrics for March on Thursday, Pandora reported mixed results as it seeks to fend off challenges from Apple's iTunes Radio and newer … Read the whole story
Internally, marketers are focusing on data acquisition, testing and optimization, and flexible and agile marketing processes. Externally, the top priorities are customer acquisition, personalized … Read the whole story
