by Luke Paul Mandese
Ending one of the worst lags in the recorded history of global ad spending, the expansion of the advertising economy has returned to the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The early browsing results are in, and owners of Tesla's always connected car are spending an inordinate amount of time (you guessed it) checking … Read the whole story
by Steve Smith
In addition to the already expected foray into app install ads, Twitter is also showing off expanded capabilities for its card-based promoted posts. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Smartphone action at retailer websites is on the verge of taking over. The latest tracking index shows a steep rise in smartphone shopping activity … Read the whole story
by Mark Walsh
The self-regulatory group Digital Advertising Alliance on Monday released detailed instructions for how its blue icon should appear and be used in mobile ads. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While most people prefer to shop in stores, it may not take much to get them to leave. Studies consistently show that the majority … Read the whole story
by Mark Walsh
Investors showed a healthy appetite for shares of online food-ordering service GrubHub, which jumped in its market debut despite a broader market sell-off on … Read the whole story
by Catharine P. Taylor
For all of the newness of what used to be called new media -- from Vine videos to hashtags -- this week proved that … Read the whole story
-
by Erik Sass
Hearst TV has adopted Anvato's technology for digital ad insertion technology in live streaming video at over 20 of its local TV stations, the … Read the whole story
COMMENTARY
by Geoff McCleary
This new generation of wearable devices goes far beyond how many steps you have taken or how long you slept. This opens interesting new … Read the whole story
-
by Tyler Loechner
Bizo, a B2B audience data firm, on Monday introduced "Multi-Channel Nurturing," a new feature of its marketing platform that will allow B2B marketers to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google already has several back doors into the consumer's living room through television, but the next one will give it a clean line of … Read the whole story
by Mark Walsh
In the U.S., the battle for market share between iOS and Android has reached a virtual standstill. The Google mobile platform ran on 52% … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
SponsorHub, an online platform that can monitor how athlete-endorsers, celebrities and sports advertisers are being talked about on social media, has been secretly keeping … Read the whole story
by Gavin O'Malley
Combining the best of all media channels, Web TV is attracting more consumers than ever. As such, a full 25% of consumers plan to … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Just in time for Friday's Opening Day, the Boston Red Sox have unveiled a new version of their mobile app At the Ballpark aimed … Read the whole story
by Laurie Sullivan
Consumers are bored with the online shopping experience and want something new. But online and pick-up-in-store options are no longer a novelty for consumers. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media's utility as a channel for spreading dissent and catalyzing protest movements makes it an attractive tool for intelligence services seeking to destabilize … Read the whole story
-
by Tyler Loechner
Perfect Audience, a self-serve retargeting platform, has announced that it has joined Twitter's Tailored Audience Program. To support its inclusion in the program, Perfect … Read the whole story
COMMENTARY
by Joe Apprendi, Op-Ed Contributor
Millennials. Always connected, yet so elusive. Each spends an average of nearly 18 hours per day on media, according to a recent study by … Read the whole story
-
by Wayne Friedman
Although China's overall economy may have some slowing growth, China's media economy will continue to climb at double-digit percentages in the near term. According … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Ad tech is commoditized, says Pivotal Research Group's Brian Wieser, and outsourced to the point that many ad tech providers out there share the … Read the whole story
by Tyler Loechner
There's a mini holding company of sorts manifesting in Southern California, and it has recently acquired a demand-side platform (DSP) named Invertise to add … Read the whole story
by Wendy Davis
In a blow to software developer Carrier IQ, a federal judge has rejected the company's bid to send a class-action privacy lawsuit to arbitration. … Read the whole story
COMMENTARY
by Jim Gilmartin, Columnist
If you are interested in securing a competitive edge for your product in Baby Boomer markets, you will be more successful if you take … Read the whole story
by Karlene Lukovitz
Digital content channels were found to drive the brand's business "in surprising ways," with social and shared, viral content expanding consumption occasions and driving … Read the whole story
COMMENTARY
by Andy Oakes
I missed the announcement that Apple had a made subtle change to the last great hope of high street retail. What do you mean … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
I recall one of the first email marketing applications I ever saw: a very basic, linear approach to creating and sending an email campaign. … Read the whole story
COMMENTARY
by Mallory Russell
Every year, we see new creative trends emerge. In 2014, viewers have made it clear that they want as many tear-jerking videos as brands … Read the whole story
COMMENTARY
by Doug Pollack
With an ever-increasing number of shopping channels available, marketers and retailers today must continually evolve their data-driven marketing strategy -- or risk falling behind … Read the whole story