by Mark Walsh
The self-regulatory group Digital Advertising Alliance on Monday released detailed instructions for how its blue icon should appear and be used in mobile ads. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
If nothing else, the tracking of mobile phones in and around stores provides some interesting insights. For example, the percentage of people passing a … Read the whole story
by Laurie Sullivan
China's mobile advertising network AppFlood began Tuesday rolling out a real-time bidding ad exchange and demand-side platform. The founder of the parent company, PapayaMobile, … Read the whole story
COMMENTARY
by Geoff McCleary
This new generation of wearable devices goes far beyond how many steps you have taken or how long you slept. This opens interesting new … Read the whole story
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by Mark Walsh
Twitter is acquiring Cover, an Android app that lets users customize smartphone lock screens for an undisclosed sum. In a blog post Monday, the … Read the whole story
COMMENTARY
by Beth Kindig
If you're developing a mobile app for today's market, you'll need to know about deep linking. Rarely has an advancement had the potential to … Read the whole story
by Mark Walsh
Marketers shouldn't think of mobile as a mere media channel, but as the key to the "human operating system" because people are perpetually connected … Read the whole story
COMMENTARY
by Doug Pollack
With an ever-increasing number of shopping channels available, marketers and retailers today must continually evolve their data-driven marketing strategy -- or risk falling behind … Read the whole story
by Steve McClellan
It's the second big mobile vendor deal that the agency has struck in as many months. In March the agency signed an agreement with … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The early browsing results are in, and owners of Tesla's always connected car are spending an inordinate amount of time (you guessed it) checking … Read the whole story
by Joe Mandese
Nielsen on Monday morning announced that Syncbak, a company that provides technology enabling broadcasters to stream live and on-demand video content to connected devices, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
At the MediaPost Video Insider Summit Tuesday morning, Simulmedia CRO John Piccone said that programmatic wants to be media on autopilot, but other panelists … Read the whole story
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by Laurie Sullivan
Comcast AdDelivery -- part of Comcast's services portfolio -- and Adstream have created a global platform to support distribution, production and asset management requirements … Read the whole story
COMMENTARY
by Joe Apprendi, Op-Ed Contributor
Millennials. Always connected, yet so elusive. Each spends an average of nearly 18 hours per day on media, according to a recent study by … Read the whole story
by Laurie Sullivan
IgnitionOne will introduce a self-service platform that allows brands to build campaigns tied to a consumer engagement score. The score and message will change … Read the whole story
COMMENTARY
by Lori Dekker
I recently wrote an article discussing the trouble with legacy attribution models. I'd like to follow that up by talking about the trouble with … Read the whole story
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by Tyler Loechner
In a bid to automate "premium" display media-buying, MediaMath on Monday announced partnerships with a host of inventory suppliers, including Yahoo and Microsoft. Other … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
I recall one of the first email marketing applications I ever saw: a very basic, linear approach to creating and sending an email campaign. … Read the whole story
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by Joe Mandese
Rentrak this morning released data estimating that broadcast prime-time viewing of video-on-demand programming grew 24% over the past year. The year-over-year analysis, which is … Read the whole story
COMMENTARY
by Skip Brand
The auto industry is usually a first in everything digital - and programmatic is not an exception. The auto digerati are innovators and early … Read the whole story