MoBlog
One takeaway that quickly emerges from a new Forrester report on the best and worst of mobile is that retailers and brick-and-mortar companies are clueless about mobile compared to their … Read the whole story
The self-regulatory group Digital Advertising Alliance on Monday released detailed instructions for how its blue icon should appear and be used in mobile ads. … Read the whole story
COMMENTARYIf nothing else, the tracking of mobile phones in and around stores provides some interesting insights. For example, the percentage of people passing a … Read the whole story
China's mobile advertising network AppFlood began Tuesday rolling out a real-time bidding ad exchange and demand-side platform. The founder of the parent company, PapayaMobile, … Read the whole story
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This new generation of wearable devices goes far beyond how many steps you have taken or how long you slept. This opens interesting new … Read the whole story
Twitter is acquiring Cover, an Android app that lets users customize smartphone lock screens for an undisclosed sum. In a blog post Monday, the … Read the whole story
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If you're developing a mobile app for today's market, you'll need to know about deep linking. Rarely has an advancement had the potential to … Read the whole story
Marketers shouldn't think of mobile as a mere media channel, but as the key to the "human operating system" because people are perpetually connected … Read the whole story
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With an ever-increasing number of shopping channels available, marketers and retailers today must continually evolve their data-driven marketing strategy -- or risk falling behind … Read the whole story
It's the second big mobile vendor deal that the agency has struck in as many months. In March the agency signed an agreement with … Read the whole story
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The early browsing results are in, and owners of Tesla's always connected car are spending an inordinate amount of time (you guessed it) checking … Read the whole story
Nielsen on Monday morning announced that Syncbak, a company that provides technology enabling broadcasters to stream live and on-demand video content to connected devices, … Read the whole story
COMMENTARYAt the MediaPost Video Insider Summit Tuesday morning, Simulmedia CRO John Piccone said that programmatic wants to be media on autopilot, but other panelists … Read the whole story
Comcast AdDelivery -- part of Comcast's services portfolio -- and Adstream have created a global platform to support distribution, production and asset management requirements … Read the whole story
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Millennials. Always connected, yet so elusive. Each spends an average of nearly 18 hours per day on media, according to a recent study by … Read the whole story
IgnitionOne will introduce a self-service platform that allows brands to build campaigns tied to a consumer engagement score. The score and message will change … Read the whole story
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I recently wrote an article discussing the trouble with legacy attribution models. I'd like to follow that up by talking about the trouble with … Read the whole story
In a bid to automate "premium" display media-buying, MediaMath on Monday announced partnerships with a host of inventory suppliers, including Yahoo and Microsoft. Other … Read the whole story
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I recall one of the first email marketing applications I ever saw: a very basic, linear approach to creating and sending an email campaign. … Read the whole story
Rentrak this morning released data estimating that broadcast prime-time viewing of video-on-demand programming grew 24% over the past year. The year-over-year analysis, which is … Read the whole story
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The auto industry is usually a first in everything digital - and programmatic is not an exception. The auto digerati are innovators and early … Read the whole story
