MoBlog
by Mark Walsh
More than half (57%) of U.S. smartphone owners who see in-app ads find them interruptive, and only 20% think the ads are relevant to them, according to a new Forrester … Read the whole story
by Laurie Sullivan
Marketers have high expectations for mobile advertising, but investments still trail the media's potential. Most marketers still don't see great performance and have difficulty … Read the whole story
by Erik Sass
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispanics through the integration of Hunt Mobile Ads, a mobile ad network focused … Read the whole story
-
by Tyler Loechner
In-app ads have risen to the top of a mobile marketer's to-do list, but MoPub thinks app developers don't have access to enough data … Read the whole story
by Mark Walsh
Yahoo still awaits a turnaround in 2014. But the Web giant on Tuesday reported a modest revenue gain in the fourth quarter after four … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In buying digital comics pioneer ComiXology last week, Amazon continued to signal that it's interested in revising and enhancing the media experience as it … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 47% of consumers searched for local restaurants on a mobile device in the past 30 days, followed by 44% for pizza and 38% … Read the whole story