MoBlog
by Mark Walsh
Google's Android for the first time has eclipsed iOS in mobile ad traffic globally, according to a quarterly report from mobile ad network Opera Mediaworks. Android accounted for 42.8% of … Read the whole story
by Erik Sass
Advertisers can now deliver ads to mobile devices -- as well as tablets and laptops -- that are complementary and simultaneous with ads on … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A new set of social codes and even marketing points are arising from a post-mass media age of radically personal, on-demand media consumption. Read the whole story
by Mark Walsh
Tablets aren't so hot with the college crowd anymore. About 29% of students report that they own a tablet in 2014, representing a slight … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As the ability to more precisely track mobile shoppers in stores improves, it begs the question of what retailers will do with all that … Read the whole story
by Laurie Sullivan
Google announced several tools Tuesday that allow companies to promote and target mobile application installations for use across its network. It also will expand … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Former Fox exec Peter Chernin and AT&T will kick in $500 million to get into the over-the-top video content market, adding another layer of … Read the whole story
by Mark Walsh
For years, marketers seeking to boost mobile ad spending touted the smartphone audience as young and affluent to help make up for its lack … Read the whole story
by Tanya Gazdik
"We want to educate early adopters that not all banking apps are the same," Brian Jensen, FirstBank's senior vice president of marketing, tells "Marketing … Read the whole story
by Tyler Loechner
Programmatic video ad platform BrightRoll on Wednesday announced several key partnerships that will give its clients access to measurement data and additional inventory. The … Read the whole story