MoBlog
Google's Android for the first time has eclipsed iOS in mobile ad traffic globally, according to a quarterly report from mobile ad network Opera Mediaworks. Android accounted for 42.8% of … Read the whole story
Advertisers can now deliver ads to mobile devices -- as well as tablets and laptops -- that are complementary and simultaneous with ads on … Read the whole story
- COMMENTARY
A new set of social codes and even marketing points are arising from a post-mass media age of radically personal, on-demand media consumption. Read the whole story
Tablets aren't so hot with the college crowd anymore. About 29% of students report that they own a tablet in 2014, representing a slight … Read the whole story
COMMENTARYAs the ability to more precisely track mobile shoppers in stores improves, it begs the question of what retailers will do with all that … Read the whole story
Google announced several tools Tuesday that allow companies to promote and target mobile application installations for use across its network. It also will expand … Read the whole story
- COMMENTARY
Former Fox exec Peter Chernin and AT&T will kick in $500 million to get into the over-the-top video content market, adding another layer of … Read the whole story
For years, marketers seeking to boost mobile ad spending touted the smartphone audience as young and affluent to help make up for its lack … Read the whole story
"We want to educate early adopters that not all banking apps are the same," Brian Jensen, FirstBank's senior vice president of marketing, tells "Marketing … Read the whole story
BrightRoll Bakes Nielsen, ComScore Ratings Into Platform, Taps BlueKai For Mobile Audience TargetingProgrammatic video ad platform BrightRoll on Wednesday announced several key partnerships that will give its clients access to measurement data and additional inventory. The … Read the whole story
