MoBlog
by Mark Walsh
As it becomes more mobile-centric, it's hardly surprising that Facebook wants to play a bigger role in the location space. But it will have to tread carefully, given its history … Read the whole story
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by Laurie Sullivan
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, are the digital media topics that are top of mind for many media … Read the whole story
by Mark Walsh
AOL is joining other big Internet firms like Facebook and Twitter in rolling out app download ads. The Web portal on Thursday introduced a … Read the whole story
by Mark Walsh
Highly touted start-up Circa has hired Internet veteran and ex-Tumblr executive John Maloney to lead day-to-day operations at the mobile news service. As president, … Read the whole story
by Mark Walsh
As more people turn to handheld screens to watch clips, TV shows, and trailers, the emerging mobile video category is growing quickly. That activity … Read the whole story
by Tyler Loechner
Competition for biddable ad inventory in mobile heated up significantly last quarter, according to mobile real-time bidding ad exchange Smaato. The company on Thursday … Read the whole story
by Wayne Friedman
Viewership for one big live TV event -- the NCAA Basketball Tournament -- is growing on digital devices, more significantly for Apple iOS mobile … Read the whole story
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by Joe Mandese
Citing "an improved economic outlook in the U.S.," as well as the incremental stimuli of the Olympics, The World Cup, and the Affordable Care … Read the whole story
COMMENTARY
by Jennifer Wise
The mobile ad landscape still has a long way to go before it meets its potential. Marketers are faced with an immature marketplace that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mobile users are goal-driven. They launch an application or Web browser to search for something specific. When they don't find relevant information they close … Read the whole story