As it becomes more mobile-centric, it's hardly surprising that Facebook wants to play a bigger role in the location space. But it will have to tread carefully, given its history … Read the whole story
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, are the digital media topics that are top of mind for many media … Read the whole story
AOL is joining other big Internet firms like Facebook and Twitter in rolling out app download ads. The Web portal on Thursday introduced a … Read the whole story
Highly touted start-up Circa has hired Internet veteran and ex-Tumblr executive John Maloney to lead day-to-day operations at the mobile news service. As president, … Read the whole story
As more people turn to handheld screens to watch clips, TV shows, and trailers, the emerging mobile video category is growing quickly. That activity … Read the whole story
Competition for biddable ad inventory in mobile heated up significantly last quarter, according to mobile real-time bidding ad exchange Smaato. The company on Thursday … Read the whole story
Viewership for one big live TV event -- the NCAA Basketball Tournament -- is growing on digital devices, more significantly for Apple iOS mobile … Read the whole story
Citing "an improved economic outlook in the U.S.," as well as the incremental stimuli of the Olympics, The World Cup, and the Affordable Care … Read the whole story
The mobile ad landscape still has a long way to go before it meets its potential. Marketers are faced with an immature marketplace that … Read the whole story
Mobile users are goal-driven. They launch an application or Web browser to search for something specific. When they don't find relevant information they close … Read the whole story