MoBlog
by Steve Smith, Staff Writer
In a bizarre and unpopular move, digital comics app ComiXology ends in-app purchases via its iOS app despite its three-year run as one of the top-grossing non-gaming apps in the … Read the whole story
by Joe Mandese
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one of the biggest audience platforms of all -- Facebook -- reportedly will unveil … Read the whole story
by Tyler Loechner
When it comes to getting users to engage with mobile banners, video appears to be the way to do it, at least for the … Read the whole story
by Sarah Mahoney
A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don't appeal to shoppers. And consumers are … Read the whole story
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by Gavin O'Malley
Despite modest economic growth, local digital ad dollars are on pace to exceed $52.7 billion by 2018 -- up from $31.7 billion this year. … Read the whole story
by Laurie Sullivan
Publishers Clearing House (PCH) will launch a television campaign for its forthcoming campaign, The Dream Life, giving away $2 million immediately, plus $10,000 monthly … Read the whole story
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by Tyler Loechner
DataXu, a demand-side platform (DSP), on Monday announced it has partnered with DoubleVerify to give its clients additional protection against fraud. DoubleVerify's technology will … Read the whole story
by Laurie Sullivan
360i has built a data-driven platform and business model to get better performance from search engine marketing, which brings the agency nearer to reverse-engineering … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
When it comes to reaching mobile shoppers, many retailers may be missing the mark. Merchants have incentive to find effective ways to interact with … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Is the banner dead? Maybe not -- but some say it's on its way. Matt Cooper, founder of Addroid, an ad platform for video-based … Read the whole story