MoBlog
In a bizarre and unpopular move, digital comics app ComiXology ends in-app purchases via its iOS app despite its three-year run as one of the top-grossing non-gaming apps in the … Read the whole story
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one of the biggest audience platforms of all -- Facebook -- reportedly will unveil … Read the whole story
When it comes to getting users to engage with mobile banners, video appears to be the way to do it, at least for the … Read the whole story
A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don't appeal to shoppers. And consumers are … Read the whole story
Despite modest economic growth, local digital ad dollars are on pace to exceed $52.7 billion by 2018 -- up from $31.7 billion this year. … Read the whole story
Publishers Clearing House (PCH) will launch a television campaign for its forthcoming campaign, The Dream Life, giving away $2 million immediately, plus $10,000 monthly … Read the whole story
DataXu, a demand-side platform (DSP), on Monday announced it has partnered with DoubleVerify to give its clients additional protection against fraud. DoubleVerify's technology will … Read the whole story
360i has built a data-driven platform and business model to get better performance from search engine marketing, which brings the agency nearer to reverse-engineering … Read the whole story
COMMENTARYWhen it comes to reaching mobile shoppers, many retailers may be missing the mark. Merchants have incentive to find effective ways to interact with … Read the whole story
COMMENTARYIs the banner dead? Maybe not -- but some say it's on its way. Matt Cooper, founder of Addroid, an ad platform for video-based … Read the whole story
