MoBlog
by Mark Walsh
Apple surprised Wall Street last week with a blowout quarter, mainly as a result of higher-than-expected iPhone sales in the first three months of 2014. The record 43.7 million Apple … Read the whole story
by Gavin O'Malley
Twitter on Tuesday beat analysts' first-quarter earnings estimates, but slower user growth continues to cloud the company's outlook. Year-over-year, monthly active users (MAUs) rose … Read the whole story
by Mark Walsh
Mobile is becoming all-purpose for travel. The mobile travel audience skews male (60%), with the majority in the 25-44 age range. The single biggest … Read the whole story
by Laurie Sullivan
Target worked with Facebook to create a mobile application called Cartwheel that allows consumers to save money. The app enables consumers to change product … Read the whole story
by Aaron Baar
After the initial rounds, the competition will involve live challenges and performances in SFX venues and through SFX channels such as Tomorrowland, TomorrowWorld, Mysteryland, … Read the whole story
COMMENTARY
by John Busby
According to Google, 70% of mobile local searches result in a consumer connecting with a business over the phone. And 66% actually visit the … Read the whole story
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by P.J. Bednarski, Gavin O'Malley
In the realms of high fashion, food and culture, CondeNast is considered the consummate insider. When it comes to new media, however, the publisher … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Simpli.fi, a demand-side platform (DSP), on Tuesday announced integrations with three new ad exchanges: Twitter's MoPub, Millennial Media and LiveRail. The partnerships round out … Read the whole story
by Tyler Loechner
Merkle, a customer relationship management (CRM) agency, on Wednesday announced it has partnered with [x+1], a data management platform (DMP). Merkle will license Origin, … Read the whole story