by Mark Walsh
In its first acquisition, local search and advertising company YP in January bought Sense Networks to bolster its mobile ad-targeting capability. Now YP is … Read the whole story
COMMENTARY
by James Kirkham
For decades now, ad agencies have enjoyed a lively, respected and successful tenure in Silicon Valley. However, from my vantage point, 2014 may go … Read the whole story
by Luke Paul Mandese
The rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
One of the most opportune places for mobile commerce is in certain aspects of travel. When the airlines first got into mobile, they generally … Read the whole story
by Gavin O'Malley
Although nothing beats prime-time TV, a majority of U.S. consumers now favor original digital video over news, sports and daytime programming on television. That's … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile payments may be going to pot. No. Literally. Perhaps it was high time that medical and recreational marijuana buying be enabled by smartphones. Read the whole story
by Mark Walsh
With the summer travel season about to kick off in the U.S., bookings on smartphones and tablets are expected to pick up. A new … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Having offers flash up on your phone is disruptive, so the message had better either inform you (news flash), reassure you (text says the … Read the whole story
by Laurie Sullivan
LoyalBlocks has created a self-service platform that enables small businesses to build their own loyalty programs and integrate beacons to direct message consumers in … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Real-time bidding (RTB) is all about "reaching the right consumer, with the right message, at the right time." There are a variety of ways … Read the whole story
by Tyler Loechner
Demandbase, a retargeting platform for B2B marketers, on Thursday rounded out its "B2B Marketing Cloud" offering by launching an analytics dashboard, called Performance Manager. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Log in. Mobile apps drive branding, loyalty, retention, cross-channel and device measurement and sales. The traffic on the app generates data, improves measurement for … Read the whole story
by Aaron Baar
"Most of the [first-round of] tablets were high-end or at least high-priced. Now we're finding more value-priced tablets in the marketplace," Kirk Parsons, senior … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Getting personal with consumers online requires brands to know their existing and potential customers. Unfortunately, not all brands do. Consumers continually adjust preferences as … Read the whole story
by Laurie Sullivan
A last-minute dinner party or event has you in a tizzy because you forgot the wine? The mobile app Drizly enables consumers to order … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Feeling like a hamster in a Habitrail at work? Yearning for a better quality of life? The Boston Business Journal has released its annual … Read the whole story
by Tyler Loechner
Tremor Video has released its Q1 2014 financial results, and the ad tech company reports that its revenue grew 40.8% year-over-year, up to $34.9 … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There has never been a better time to explore solutions for cross-platform measurement. New technological advancements have been embraced by content consumers -- and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft co-founder Bill Gates, who now acts as technical advisor, sees Bing technology as fundamental to Microsoft and doesn't think it makes sense to … Read the whole story
by Erik Sass
In the newest example of local broadcasters expanding their capabilities to offer local advertisers more digital marketing services, broadcast radio group Entercom Communications this … Read the whole story
COMMENTARY
by Molly Fessenden
McDonald's, the perennial emblem of global fast food giants, has come to a crossroads. After decades of dominating the industry, the brand has found … Read the whole story
by Erik Sass
"Jet" -- the iconic magazine that has served African-American audiences with news, opinion, and lifestyle content for 63 years -- is shuttering its print … Read the whole story
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by Amy Corr
The Massey Lectures Series has been transformed into a rich iPad app that includes close to 200 hours of text, audio lectures, interviews and … Read the whole story