by Laurie Sullivan
Apple is reportedly on the verge of acquiring Beats Electronics for $3.2 billion, making it the company's biggest acquisition. The deal could also expand … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Ok, we get it. Cell phones are so important to us now that many of us will backtrack up to 30 minutes to retrieve … Read the whole story
by Gavin O'Malley
Despite declining demand, new research suggests that tablets have cemented their status as essential consumer gadgets to become highly portable, always-on entertainment hubs. According … Read the whole story
COMMENTARY
by
No longer just a diversion or a novelty act, online video is growing up right before our eyes, as the NewFronts proved. Good content … Read the whole story
by Laurie Sullivan
New and expectant parents conduct more searches on mobile devices compared with older parents. In fact, new and expectant parents perform 2.7-times as many … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In one of yesterday's two daily e-blasts from The Drum, the self-proclaimed "UK's largest marketing website by unique views," there were back-to-back stories about … Read the whole story
by Gavin O'Malley
Appealing to audience-obsessed advertisers, Facebook just expanded its ability to target users based on their demographic traits, geography, and purchase history. Unveiled on Thursday, … Read the whole story
COMMENTARY
by Andy Oakes
Two things struck me as I sat at my desk listening to the radio on a damp Tuesday morning in London. Firstly, what on … Read the whole story
by Tyler Loechner
MediaMath on Thursday announced the launch of an app that marketers can use to buy ads through Twitter Tailored Audiences. The app is available … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
You can't read digital advertising news these days without running into stories about yet another problem with robotic traffic, ad fraud, non-viewable ads or … Read the whole story
by Wendy Davis
The Federal Trade Commission said Thursday that messaging service Snapchat agreed to settle charges that it duped users into believing their "snaps" -- photos … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While legitimate marketers are scratching their heads about how to use Instagram to sell everything from diapers to diamonds, one group of innovative entrepreneurs … Read the whole story
by Laurie Sullivan
Google's experimental version of its Chrome browser called Canary could have a serious flaw. The latest version of the new feature called Origin Chip … Read the whole story
COMMENTARY
by Jeremy Ozen
As interactive video advertising has increasingly included platforms other than the desktop, the term "video-neutral" has been on the lips of more and more … Read the whole story
by Tyler Loechner
The Players Championship teed off on Thursday, and with it came a new video-based ad campaign for the PGA Tour. The PGA Tour and … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
Automation is the name of the game. For the marketing industry, automated technology has been illuminated through the recent rise of programmatic buying and … Read the whole story