MoBlog
by Steve Smith, Staff Writer
P2P messaging used to be an ad ghetto online, where CPMs and CTRs were rock bottom. The rising tide of messaging apps may show just the opposite is true. Branded … Read the whole story
by Mark Walsh
Mobile payments service Square has introduced a new consumer app for ordering ahead via smartphone from local shops, cafes and restaurants that use the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Not all customers expect smooth sailing throughout the mobile shopping process. Consumers shopping for Mother's Day gifts were just about as likely to buy … Read the whole story
by Tyler Loechner
App advertising and analytics provider Flurry on Monday announced a new SDK to help mobile app publishers serve video ads. The new SDK enables … Read the whole story
-
by Thom Forbes
The deal is still not done but the talk - pro and con - has been as incessant as the backbeat leaking from a … Read the whole story
by Laurie Sullivan
ABC, Expedia, GAP, General Mills, Target and other major brands are working with Pinterest to roll out Promoted Pins in the search category feeds … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Most mobile shoppers are spending more time in stores but not as many are going back. The percentage of shoppers who go into a … Read the whole story
by Karl Greenberg
And while it's on the rise, video viewing on a multimedia device accounts for only an hour and 12 minutes per month, per Nielsen's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Intel has acquired Israeli-based Ginger Software's personal assistant technology Ginger, which supports natural language processing and applications. Think Apple Siri or Microsoft Cortana. It's … Read the whole story
by Laurie Sullivan
Infolinks has introduced an ad unit that gives publishers a new revenue stream. Tests demonstrate it produces higher engagement rates for advertisers without the … Read the whole story
COMMENTARY
by Devin Guan
Advertising platforms are built to bring messages to the right people at the right time, and each platform has unique advantages. Cross-device platforms leverage … Read the whole story
-
by Wayne Friedman
National advertisers' spending on local media will grow at a faster rate than spending by local marketers in the coming years. BIA/Kelsey expects local … Read the whole story
by Erik Sass
The radio business had a middling start to 2014, based on results from individual companies reported over the last few weeks. This week Radio … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
If I ran an ad agency today, I'd be putting quite a bit of weight behind content marketing for a few years. It's a … Read the whole story
-
by Tyler Loechner
Mediasmart Mobile, a mobile demand-side platform (DSP), last week expanding to Europe with the opening of a new London office. The UK office will … Read the whole story
COMMENTARY
by Ragini Bhalla
Did you know 3.2 billion people watched the last World Cup and 715 million watched the Finals alone? Compare that to the 108 million … Read the whole story