The Pew Research Center weighs in today with a new report on the topic, predicting that the Internet of Things will be a reality by 2025, with the proliferation of … Read the whole story
Accurately predicting campaign performance across desktops and mobile platforms requires skill, but also technology. Adobe Systems Wednesday announced updates to its Media Optimizer platform … Read the whole story
Screenvision is launching its new mobile engagement platform, created in partnership with SoundHound, with Levi's and Warner Bros. Records as the launch advertisers, the … Read the whole story
Charbroil, Jerome's Furniture, Uncommon Goods and Tilly's, among others, are all conscious that consumers are watching more videos from desktops and mobile devices. The … Read the whole story
Yahoo has made about 40 startup acquisitions since Marissa Mayer took over. The latest is a purchase of disposable messaging app maker Meh Labs. Read the whole story
The Havas Media mobile unit sees the approach as a quick and effective way to solve key client challenges. Participating clients have included Yellow … Read the whole story
Contrary to a number of recent reports, most brands are seeing their organic reach rates rise on Facebook. That's according to new data from … Read the whole story
Visual storytelling is the aesthetic challenge mobile technology puts down for mobile media. How do you offer a hook with a glance? Scrolling on … Read the whole story
What's next with mobile? It's a question that all of us are regularly asking ourselves, our colleagues, pundits and maybe even a stray Ouija … Read the whole story