MoBlog
by Steve Smith, Staff Writer
As smartphone use among college students reaches full penetration, the kids are getting a bit ticked by all the damn ads. Or at least they say...until a few freebies get … Read the whole story
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by Mark Walsh
Facebook has announced it is opening up FbStart to developers worldwide that have iOS or Android apps that have been available for at least … Read the whole story
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by Gavin O'Malley
Stateside, social media advertising revenues will grow from $5.1 billion in 2013 to $15 billion in 2018, representing a compound annual growth rate of … Read the whole story
by Wayne Friedman
Connected TVs have seen rapidly growing digital video usage. In the first quarter of 2014, U.S. broadband households watched roughly three hours of online … Read the whole story
by Tyler Loechner
Viggle this week announced a partnership with Telescope to bring additional real-time participation tech to its app. Viggle is an app consumers use to … Read the whole story
by Tyler Loechner
Quality inventory is the holy grail for marketers using real-time bidding (RTB), and a new report from TapSense shows just how much they are … Read the whole story
by Erik Sass
NCM Media Networks, the nation's largest cinema ad network, held an upfront this week on a scale to match its cinematic medium, with announcements … Read the whole story
by Joe Mandese
In a sign of just how important plumbing has become in Madison Avenue's shift toward data-driven advertising, media and marketing decisions, Big Data's big … Read the whole story
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by Amy Corr
Random iPhone App of the week: AllNurses.com, an online community and peer-to-peer networking site for nurses and nursing students, has created an iPhone and … Read the whole story
COMMENTARY
by Ed Brill
With new uses for data analytics and emphasis on creating greater context for mobile interactions, there must be a heightened emphasis on effective mobile … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The numbers highlighting the growth of mobile commerce just keep coming in. First we saw Forrester's projections of total transactions from mobile devices reaching … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Interactive Advertising Bureau is pushing to create a kind of interim path so that standards and specs that are used to deliver PC … Read the whole story