MoBlog
by Steve Smith, Staff Writer
The effectiveness of gamification in advertising demonstrates how mobile media and touch interfaces provide tiny pleasures. In this case, these ad units provide the weird sense of satisfaction from
overcoming … Read the whole story
by Wayne Friedman
AT&T has reached an agreement to buy the biggest satellite TV provider, DirecTV, in a cash and stock deal worth $48.5 billion. The deal, … Read the whole story
COMMENTARY
by Raj Aggarwal
Mobile may no longer be new, but it's still uncharted territory for many people, filled with persistent myths and misconceptions. Complicating these unknowns is … Read the whole story
by Tyler Loechner
In the programmatic ad space, private exchanges and "programmatic direct" software have emerged as two of the most popular methods for trading higher-quality inventory. … Read the whole story
by Wendy Davis
Path, Hipster and 12 other app developers can't shake a class-action lawsuit accusing them of violating consumers' privacy by uploading their address books. Consumers … Read the whole story

COMMENTARY
by Chuck Martin, Staff Writer
My general rule of thumb for a long time has been that anytime people are saying that "this is the year of (fill in … Read the whole story
by Laurie Sullivan
OVGuide.com and Google will release the first Google Glass app that enables online video aggregation and streaming of video assets. The app, developed by … Read the whole story
by Laurie Sullivan
Google has acquired Quest Visual, the startup responsible for Word Lens translator for iOS as well as Android and Google Glass. The technology translates … Read the whole story
by Joe Mandese
In what is likely the first visible peek into the behavior of consumers using so-called "dark social" media, some first-of-its-kind data suggests that strikingly … Read the whole story
by Laurie Sullivan
Marketers will spend more on search marketing although it is becoming increasingly challenging to measure campaign returns. To ease the pain, many will make … Read the whole story
by Laurie Sullivan
The latest report from the Efficient Frontier Foundation, (EFF) Who Has Your Back?, details just how far companies will go when it comes to … Read the whole story
by Aaron Baar
Although more than a third of consumers (35%) are concerned about losing coverage if they switch, 15% say they don't believe there's any difference … Read the whole story